Learn More > opencampus.newschool.edu | 212.229.5620 | opencampus@newschool.edu
51
Centering Your Brand: Design and Brand Strategy
Getting Creative: Your Digital Marketing Strategy
Bliss Lau, Jasmine Takanikos
Nevaris Crawford
A | 3 sessions | beg. Apr. 14 | 10 am–5 pm This workshop, targeted to students and working professionals who intend to establish or have an existing business or brand in a creative industry, pairs design and brand strategy. Students who seek to achieve their goals and refine their voice and expression explore their unique vision through our interactive, hands-on workshop-style course. $374 Counts as a half elective toward the certificates in
X1 | 5 weeks | Feb. 26–Apr. 2 Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing strategy. $525
Fashion Design, Fashion Business, Interior Design,
Counts toward the certificate in Digital Marketing.
and Fine Arts.
Digital Marketing
The Digital Marketing Ecosystem: An Introduction Clint White X1 | 5 weeks | Jan. 22–Feb. 19 Explore the evolution of digital marketing—how it began, where it is today, and where it’s heading. Understand the digital marketing ecosystem, and how elements such as strategy, channels, and platforms interconnect. Learn to navigate industry terminologies, core concepts, and methods for creating a successful digital marketing campaign. $525 Counts toward the certificate in Digital Marketing.
Personal Brand Positioning Jasmine Takanikos X1 | 1 day | May 12 | Sat 10 am–5 pm This one-day intensive course pairs personal branding and positioning with brand strategy and entrepreneurial training. You explore the BrandHuman Principles, which support you in building focused revenue channels through content. Additionally, you learn how to determine what is professional versus what is personal; audit processes for identifying talent that should be supporting your business and how to optimize the freelance economy; how to analyze your marketing materials and build strategic communication calendars; what the frameworks are for building a brand of “self” in partnership with your business/brand; how to activate your community; the structure of service and revenue models in business development; and how to choose social media channels that are right for your brand and your ROI. $525 Counts toward the certificate in Digital Marketing.
Digital Marketing Campaigns Caleb Custer X1 | 5 weeks | Apr. 2–May 7 Create your real-time digital marketing campaign and take it live. In this course, we will dive into the progression of a marketing plan from brief, to channel selection, to projection of ROI, and apply this expertise to your selected brand and business. We will analyze potential simulations of outcomes and optimization strategies to get you ready to launch your campaign. $525 Counts toward the certificate in Digital Marketing.
INFO SESSION: ART & DESIGN CERTIFICATES WITH PARSONS AT OPEN CAMPUS Thursday, January 11, 6:00–7:30 p.m. Starr Foundation Hall, University Center 63 Fifth Avenue, New York City
Want to learn more about how you can jump-start the career of your dreams with a certificate in art and design from Parsons? Join us for an information session given by our program director, Melinda Wax. Faculty will be on hand to discuss the latest courses and noncredit certificate options in all areas of study, including digital design, fashion business, fashion design, interior and architectural design, and more! RSVP at newschool.edu/certificates-info-session.