Parsons School of Design

ACADEMICS

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STRATEGIC Design and management (BBA) School of Design Strategies

Immerse yourself in the entrepreneurial side of design and the design aspects of business. In studios and seminars combining business, design, and liberal arts, you apply interdisciplinary learning through projects and research. This curriculum integrates innovation and sustainability research, entrepreneurial skill building, quantitative reasoning, financial management, visual communication, and information design. Courses and projects led by practicing professionals enable you to work with entrepreneurs, designers, activists, and academics at organizations like the New York City Department of Parks and Recreation, JPMorgan Chase, LVMH, and Memorial Sloan-Kettering. You explore interests and career paths in electives offered throughout The New School; internships give you real-world experience. You graduate prepared to develop design-driven strategies, manage projects and marketing, and assume entrepreneurial and leadership positions. Offered both in New York City and at Parsons Paris.

Career paths includeâ&#x20AC;&#x201D; management, innovation, entrepreneurship, branding and marketing, design strategy

LEFT: Students create media in a range of platforms to market design-focused goods and services.

newschool.edu/bba-sdm

BOTTOM: L. Curry Aycock, mobile app, The Art of Balance

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Parsons School of Design

Published on Oct 3, 2017

The New School

Discover a university dedicated to unleashing your creativity. Parsons School of Design, a globally top-ranked art and design school, has offered students innovative approaches to education since its founding in 1896. Today we’re the only American art and design school within a comprehensive university—The New School—which also houses a rigorous liberal arts college, a progressive performing arts school, a legendary graduate school, and other programs. Here you can master established art and design fields or advance emerging ones and study across all university disciplines. Guided by Parsons’ faculty, students draw on the university’s extensive resources to challenge convention and innovate, improving people’s lives directly and preparing for an evolving world as a collective force of new creative thought and action.