Possibilities: External Partnerships As a student at Parsons, you have opportunities to work with corporate and nonprofit organizations to deliver design solutions to real challenges. We partner with more than 50 organizations, like Target, Kiehl’s, CARE, Chanel, Fossil, and the Sierra Club. We consistently attract such leading industry partners because our students provide exceptional results. While our partners benefit from your fresh ideas and design skills, you gain professional exposure, build your portfolio, and enjoy networking opportunities through sponsored projects that are often built into your classwork. Many projects involve students from two or more design disciplines working together. The process is similar to the kinds of collaboration you’ll experience after graduation. Project models range from intensive three-day sessions to four-week competitions to multi-semester courses. Your work is supervised by faculty mentors who hold key positions in the art, technology, and design worlds.
Luxury Education Foundation Presenting marketing and product concepts to executives in the luxury goods industry Condition: The Luxury Education Foundation sponsored an innovative interdisciplinary course to act as an incubator for new ideas for participating companies. Outcome: Students had a rare opportunity to interact with top executives in the industry and learn about business strategy and product development from the inside. Projects included strategies to increase brand visibility for Faber-Castell, products to promote Saks Fifth Avenue’s new logo, product concepts for Lladró, fragrance concepts for LVMH Perfumes and Cosmetics, and “Chanel 2012,” a strategy for the luxury market. Parsons Team: Students from Design and Management, Integrated Design Curriculum, Communication Design, Product Design, and AAS Fashion Marketing. Partners: Columbia University graduate business students; executives from
20 STUDENT LIFE
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