ESSAY
BY JENNIFER WEST
Making movies
bus party to napa!
City’s first film commissioner wants to make Sacramento a production destination
NAPA STOPS:
One of my favorite childhood memories is going to see a re-release of Bambi at the movie theater with my mom. I can vividly recall the smell of the popcorn and being in complete awe of the film on Jennifer West is the city of Sacramento’s first film the big screen and all the emotions that came commissioner, overseeing the new Office of Film and Media. with it. Now, as an adult, I love the fact that I can enjoy popcorn and be in awe from the After moving to Sacramento, raising a family comfort of my own house while streaming and running two businesses, I served in the City episodes of Marvelous Mrs. Maisel. Councilman Jeff Harris’s office and produced the We’re in the midst of a content boom. successful Pops in the Park concert series. Consumers have an endless appetite for bingeUnderstanding the film industry and the watching shows and movies. So content producers Sacramento community will be key to success in are in a war; Netflix is upping the ante by my new role. I have already begun to foster several announcing that it plans to spend more than $17 great relationships with those in the industry. I have billion in 2020. met with California Film Commissioner Colleen Looking to seize on these opportunities, the city Bell, Beverly Lewis, director of the Placer-Lake of Sacramento opened the new Office of Film and Tahoe Film Office, and Kathleen Dodge, execuMedia in October and recently hired me as the new tive director of the El Dorado Lake Tahoe Film Sacramento film commissioner. & Media Office. I plan to attend the Sacramento has a long, rich history Association of Film Commissioners of film, television and commercials. International professional developProjects shot here include the hit ment days in Los Angeles on movie Lady Bird and an array We need to March 30-April 3. of television shows featured Not only do we need take the next big on Travel Channel, A&E, to make sure we gather step of more actively Fox, E!, HGTV and History our resources, refine our Channel. supporting production so marketing and develop The city and I understand relationships with the that Sacramento can be the value that this industry industry, we need to take the competitive with other has on our city because it next big step of more actively provides local jobs, increases regions. supporting production so that local spending, fosters artistic Sacramento can be competitive expression and raises our profile with other regions. Although there nationally and internationally. has been an increase in content being Sacramento’s film services previously made, every production is about the bottom were handled by Visit Sacramento. The city’s line. Stakeholders are looking for additional ways Office of Film and Media will expand upon Visit to bring down the cost of filming. We must work Sacramento’s great work and will continue to together to create these incentives to become more provide support and resources to film, television and competitive in the industry. commercial producers while positioning Sacramento In the next several months I look forward to as a production destination. fostering relationships with key stakeholders in and I, too, have a long history in the film industry outside of the region. I look forward to working and in serving the Sacramento community. I worked with the local and global film and media industry on feature films in Los Angeles, Chicago and to help address their needs. With their help, we will Washington, D.C., before becoming the manager turn Sacramento into the production destination it of television production for New Line Cinema. deserves to be. Ω
sunday april 19th • leaving from 8391 folsom blvd
Call or text to reserve your spot
* Ford Coppola * Beringer * Napa Outlets
(916) 420-4167 Tickets
$36
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@ivm1eNT
www.ivm1ent.com
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03.05.20