“Viewers got hardly a clue from One-party electiOn ESPN’s game commentators about where Thus, each fall, newly arriving students the ‘Nevada’ constantly referred to, is send these novelties back home to parents, located,” Melton wrote. “Instead, ESPN grandparents and others across the nation, buried listeners with Las Vegas references. and none of them read Reno on the back of Good for Las Vegas, too bad for Reno.” relatives’ cars. Melton, a former Nevada regent, also That also sort of killed our assumpwrote that without the Reno refertion that local cars with Nevada ences provided by frequent decals were expressing and omnipresent sports a preference, since broadcasts, “the city no other choice is must struggle that available. much harder in the Some commerexpensive quest to cial stores in spread the city’s the valley do name afar.” offer items— In trying to particularly sweat get a sense of shirts—that what term locals bear the full use, we spoke name or UNR. with 20 random But such cannot people, none of be purchased on them UNR students, campus. Dave Newman at two posts offices— The matter has so Reno businessperson Sparks and University bothered Newman that Station. No one told us he wrote a four-stanza poem they felt strongly about the about it, which reads in part: matter. Not one said they used “Our university on the hill/ Nevada in preference to UNR. And none forgot what puts bread on our table and defended the use of Nevada. money in our till/It’s folks coming from far National sports announcers seem to use and wide/to take our gaming tables and our a term for the campus that many locals and ski slopes for a ride/ They took the word Nevadans seldom do. Reno out of our school’s name/and to me that was wrong. It’s a crying shame.” Ω
“They took the word Reno out of our school’s name/And to me that was wrong. It’s a crying shame.”
Happy birthday
The annual Cesar Chavez commemoration in Reno attracted more than 250 people this year, with Lacy J. Dalton performing a new song and some of her hits. This was the 17th year of the event, which occurs on or near the union leader’s birthdate. It has always been held at union locations, and in this case the Grand Sierra Resort’s workers are represented by several unions. PHOTO/DENNIS MYERS
04.04.19
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