C 2014 04 24 ride

The Official chicO WildflOWer

Ride Guide Schedule Of evenTS fOr april 26 & 27, 2014

iNSide: Welcome to the Wildflower! page 2 Chico Velo— Your Community Partner page 3 What You Need to Know on Ride day page 4 Motorist Alert page 4 Wildflower Store: Find Your Favorite Gear page 7 PluS: detailed Route Map Fill up at Fork in the Road live Music!

www.chicovelo.org

SPECIAL PULL-OUT ADVERTISING SECTION

WELCOME to the 2014 Chico Wildflower Century! Whether this is your first Wildflower or your 33rd, we have some great treats lined up for you. And whether you’re a bicyclist, a supporter, a local resident or a volunteer, this guide has all the information you need to get the most out of our “Wildflower Weekend.”

Still on the fence? Maybe a little bike-curious? Come down to the Silver Dollar Fairgrounds on Saturday. You can still register and try one of our shorter routes on Sunday. Or just come and join us at the Fork in the Road at the Wildflower — no commitment required!

What’s New This Year?

Saturday: Rider Check-in Expanded Expo, Fork in the Road Food Truck gathering and live music open to all. Details on page 4.

Sunday: Course changes and improvements • Updated and improved 60-mile Flatflower route avoids

busy Highway 162.

• Expanded SAG support on all routes.

• Lunch available at Oroville rest stop after 10:30 am.

• Signage with bailout options and estimated “time to Every Pedal Counts!

complete” at Oroville, Spring Valley School and Durham School rest stops, so you can plan your route and get back to the Silver Dollar Fairgrounds in time for dinner.

• Chico Velo’s new Ride Rangers will be out

on the course to assist you. Look for the gold and black Chico Velo jersey with the Ride Ranger emblem.

2

2014 Wildflower Century RIDE GUIDE

SPECIAL PULL-OUT ADVERTISING SECTION

Zero Waste In partnership with Waste Management, we are again striving to make the Wildflower the first major century bike ride to achieve zero waste. But we need your help. Our “Green Team” volunteers will be standing by to help you sort your trash, recycling and compost at all rest stops and during the post-ride dinner on Sunday.

Last year, we diverted 6,370 pounds of trash, recycling and compost, or the equivalent of 80 percent of our waste stream. With your help, this can be the year we achieve our goal of 100 percent waste diversion.

Thanks in advance!

Making Bicycling Better in Chico A Message from Chico Velo As a 501(c)(3) non-profit organization, Chico Velo’s mission is bicycling advocacy and education. Your ride fee makes it possible for us to advocate for cyclists in Northern California and beyond! We encourage and educate cyclists at many local community events, and represent your interests locally and at the state legislative level in partnership with the California Bicycle Coalition.

We’re also members of the Safe Routes to School National Partnership, the League of American Bicyclists, the Alliance for Biking and Walking and the International Mountain Bicycling Association. Join our efforts to make cycling even better in Chico by volunteering or contributing to the Chico Velo Foundation, established to support local bike-related projects and activities.

Current Chico Velo Programs Bike Squad Our “heroes on wheels,” Bike Squad volunteers provide support for programs like Bike Commuter Buddies, Bike Valet, Ride Rangers, KidsPedal! and Light Up Chico.

Join the Bike Squad (application online) and help make Chico better for bikes.

Light Up Chico We purchase bike lights through local bike shops and distribute to those who cannot afford them through the Chico Police Department, our Bike Squad volunteers on the road, tabling at local events and the Torres Shelter.

KidsPedal!

With this new program, we are bringing bike safety education back into Chico schools. We provide a “Get Pumped up on Bikes” large assembly, followed by hands-on Bike Rodeos for individual classes, teaching bike handling skills and compliance with basic traffic rules.

The Wildflower by the Numbers Since nearly 150 people completed the first Chico Wildflower Century in 1981, it has become a “bucket list” item for many. Our wonderful scenery, terrific volunteers and delicious food keep many coming back year after year.

The following stats come from the 2013 Wildflower:

Number of registered riders Male / Female / Ride Rangers decline to state At our organized rides, watch for riders wearing the Wildcat riders Chico Velo jersey with the Ride Ranger logo. They are Wildflower 100 riders “local experts” available to help you navigate, answer Wildflower 65 riders questions and encourage and support you.

Flatflower riders Bike Commuter Buddies % Childflower Want to try bike commuting? Not sure where to start?

Oldest registered rider Ask us and we’ll set you up with a Bike Commuter Youngest registered rider Buddy, who will help you plan a safe route from your home to your office, and even ride it with you the first Bananas consumed few times. They will answer any bike-commute questions Total miles pedaled you may have. % Chico residents % Out of town/state/ Bike Valet country riders We provide Bike Valet parking service for local events, Furthest travelled to ride always free to riders. Planning a large local event?

Call us! # Volunteers # Volunteer hours Bike Safety Awareness Campaign Watch for our billboards around town and ads in Chico Lbs waste recycled News & Review, encouraging safer bicycling habits (for Lbs food waste composted kids and adults) and safer driving habits for motorists. Lbs garbage to landfill

4,019 60.3%/39.7% 6.5% 16.7% 36.8% 22.9% 17.1% 6.4% 83 4 40,838 lbs 318,613 36% 64% Miami-3200 mi 276 1104 2530 2580 1260

SPECIAL PULL-OUT ADVERTISING SECTION

Ride Guide 2014 Wildflower Century

3

Your RIDE GuIDE Information Center It’s All Happening at the Silver Dollar Fairgrounds!

W

e hope you’ll enjoy our expanded Event Expo this year. And you won’t want to miss the Saturday Rider check-in from 2-6 p.m. We’re hosting live music (organized by our sponsor Chico News & Review) and the Fork in the Road Food Truck Gathering.

We’ve got 10 of the best food trucks in the local area, and they’ll have a wide selection of their best “pre-ride” late lunch/early dinner/bonus carbo-load choices available for purchase. For those of legal drinking age, wine and Sierra Nevada beer* will also be available for purchase Saturday and Sunday, courtesy of Duffy’s Tavern. Plan to bring your friends and family, because this community event is open to all! * Go ZERO WASTE when you bring your Wildflower Pint and get 2oz. more, Free!

Schedule of Events 2-8 p.m. – Rider check-in, on-site registration and Vendor Expo (Commercial Building) 2-6 p.m. – Fork in the Road Food Truck Gathering (Parade Grounds), and live music (Garden Way Court) at these times: 2 p.m. – Christine LaPado-Breglia Trio (upbeat jazz trio) 5 p.m. – Mandalyn May (lyric-driven folk)

Sunday, April 27 5:30-8:30 a.m. – Rider check-in and on-site registration, coffee available (Commercial Building) 6 a.m.-5 p.m. – Wildflower Store open (in Commercial Building) Start Windows: 5:30-6:30 a.m. – Wildcat 125 6-7 a.m. – Wildcat 100 and Wildflower 100 6:30-7:30 a.m. – Wildflower 65 and Flatflower 60 7-8 a.m. – Flatflower 30 9 a.m. – Childflower Group Start (departs from Fairgrounds Entrance Gate) 10 a.m. - 5 p.m. – Vendor Expo open (in and around Commercial Building) 11:30 a.m. - 5 p.m. – Rider Dinner catered by Bacio (Commercial Building) 4

2014 Wildflower Century Ride Guide

Rest Stops

NOTE TO ALL RIDERS: Please be courteous when riding through Chico in the early hours. Voices can carry, and you’ll be traveling through residential neighborhoods where people are sleeping. So please, use your “indoor voice!”

LoCaTion/RouTes

HouRs

Paradise intermediate school Wildflower and Wildcat routes

7am-12noon

Durham elementary school all routes

7am-4pm

Thermalito Forebay, oroville Wildflower and Wildcat routes

8:30am-1pm

Traditional Wildflower 100 and 65 The originals and still the favorites • Wildflower 100 – Climb Humboldt, Honey Run and Table Mountain, flat orchard loop after lunch (96 miles, 4,800 feet) • Wildflower 65 – Climb Honey Run, flat orchard loop after lunch (62 miles, 2,300 feet)

Tough Wildcat 125 and 100 Climber’s challenge inspired by Chico State 125th anniversary • Wildcat 125 – Humboldt, then Honey Run, Coutelenc, and Skyway for 30 miles of continuous climbing, then rejoin the Wildflower for Table Mountain and the flat orchard loop (128 miles, 7,700 feet) • Wildcat 100 – All the Wildcat 125 climbing, skip the flat orchard loop (108 miles, 7,600 feet)

Flatflower 60 and 30

Saturday, April 26

3:30 p.m. – Black Fong (funky fun with horn section)

Route Descriptions

What can I buy at the Wildflo we Store? r See page 7

No climbing at all!

• Flatflower 60 – South to lunch at Lundberg Rice (newly redesigned to eliminate busy Highway 162), then back to Durham for orchard loop with Wildflower riders (62 miles, 250 feet climbing) • Flatflower 30 – Same as 2013, a pleasant stroll with two loops through local orchards (31 miles, 150 feet climbing)

Childflower 12 and Kids Bike Rodeo Fundraiser hosted by Butte Bike Coalition • Childflower 12 – Escorted ride, parents of children under 10 encouraged to participate.

Group start at 9am More details on all rides at www.chicovelo.org/route-options-and-maps3.html

spring Valley school, Pentz Rd Wildflower and Wildcat routes 8:30am-2:30pm Lundberg Farm, Richvale Flatflower 60 route

8:30am-12noon

Merlo Park, stirling City Wildcat routes

9am-1pm

Table Mountain Water stop Wildflower and Wildcat routes

9am-1:30pm

Dinner service at Fairgrounds all routes except Childflower 11am-5pm

Safety First In the event of an emergency, dial 911!

Your safety is our highest priority. We do our best to ensure the roads are safe and clear, but if you should have — or encounter — a medical emergency, dial 911.

Butte Fire and Rescue works with us to ensure that all local emergency/medical responders are informed of — and prepared for — the Wildflower, so they can provide the best and fastest medical care possible.

Motorist Alert: Impacted Roads More than 4,000 bicyclists will be on the road on Sunday, April 27. The following estimated schedule of road congestion will help you plan accordingly to avoid frustration and ensure a good day for all. Thanks for supporting the Chico Wildflower!

•Humboldt Road/Highway 32: 6-9 a.m.

•Honey Run Road: CLoSED to downhill traffic 6:30-11 a.m.

•Pentz Road: 8 a.m.-1p.m.

•Table Mountain Road: 8 a.m.-12 p.m.

•Cherokee Road: 9 a.m.-2 p.m.

•Durham Highwy (Pentz to Ord Bend): 10 a.m.-3 p.m.

•Midway and Richvale Highway: 8 a.m.-noon •Chico River Road: 11 a.m.-4 p.m.

Navigation Options New for 2014, export any elevation map to a Garmin (.gpx or .tcx), Google Earth (.kml) or numerous other formats. Click on an elevation map in the right-hand column on our website in the resulting RideWithGPS page, click on the EXPORT tab in the upper right corner and choose the format that best suits your needs. Or, go “old school” and pick up a paper map at the rider check-in. As always, the course will be marked with colored route arrows.

SPECIAL PULL-OUT AD

r for Wildflower Century 2014

DVERTISING SECTION

Ride safely!

You can make the Wildflower safer for yourself and all riders.

If you have a safety concern, contact a Wildflower volunteer or a Chico Velo Ride Ranger!

Please follow these guidelines at all times: •Helmets required •Please carry I.D. •Obey the rules of the road •Stop at stop signs and signals •Ride single file, be courteous to local drivers

Ride Guide 2014 Wildflower Century

5

Chico Your Vacation Rentals home away from home!

Thanks for Your Support!

“TOMATO & VEGGIE” GROWING CLINIC

SATURDAY, APRIL 26 · 10AM · FREE

Title Sponsor

100 VARIETIES TOMATOES & PEPPERS FRUIT, CITRUS, GRAPES & BERRIES

GOT TOMATOES? Whether you’re visiting Chico for a long stay or just the weekend we’ve got a rental with all the amenities to make you feel at home.

Visit us at www. C hico V acation R entals .com

Supporting Sponsors

HODGE’S NURSERY & GIFTS 9681 MIDWAY · DURHAM · 894-6598

ELECTRIC BICYCLES! wow! that’s an electric bike?

Conserve Water with California

Natives

FLOWERS • TREES • SHRUBS • GRASSES FLORAL NATIVE NURSERY & RESTORATION 2511 Floral Ave. Chico 892-2511 • FloralNativeNursery.com

Waste Management

Duffy’s Tavern

Klean Kanteen

Hammer Nutrition

American Pistachio Growers

Incrediwear

Bacio Catering

Lundberg Family Farms

BCAG/B-Line

Mt Shasta Spring Water

Bill Moon, DDS

The Printed Image

Butte Fire and Rescue

UHaul

Chico Masters Cycling Team

G.E.A.R.S. Radio Operators

Bike Shops • Travel up to 28 mph • Up to 35 miles per charge • Throttle or Pedal assist modes • No Licensing or DMV registration

Thanks to the fantastic bike shops in Chico that contribute their time and energy to the success of the Wildflower!

THINK

FREE.

AlphaBent – SAG vehicle Campus Bicycles – SAG vehicle Chico Bike and Board – SAG vehicle CycleSport – SAG vehicle

455 E. 20th St. (20th & Mulberry) | Chico (530) 899-7270 | redmountaingreencycyle.com facebook.com/rmgreencycle

North Rim Adventure Sports – Mechanic support at Spring Valley Pullins Cyclery – Spring Valley Rest Stop The Bicycle Wheel – Mechanic support at Paradise and SAG vehicle

Organizations We Support Your ride fee also goes to support the work of these great local organizations:

become a yoga teacher

Butte Bicycle Coalition California Bicycle Coalition Chico Bike Music Festival Chico Cyclist Care Fund Clothilde Merlo Park

by November 2014

...It’s Your Destiny 200 Hour Yoga Training Course by Spira Yoga & Wellness

2 Weekends a Month over 7 Months: Saturdays & Sundays Certified Training Instructors with diverse backgrounds

Learn How to Teach: - Study yoga philosophy, - Variety of yoga lifestyle and business styles aspects of yoga - Private lessons - Post graduation support - Alignment and - Affordable! As low as $1,550 injury prevention Classes begin May 17th

Sign up today!

6

2014 Wildflower Century Ride Guide

Honey Run Covered Bridge Association Lake Oroville Bicyclists Organization Ridge Runners Square Dancers Torres Shelter Women’s Cycling Association

Volunteer Shout-out!

Visit www.SpiraYogaAndWellness.com or call (530) 487-0750 Training held at: Exhale Studio, 1440 Myers St. Suite C, Oroville, CA

You know the saying, ‘it takes a village’? It definitely takes the whole Chico community and we could not put on the Wildflower without every individual, group and organization that helps to make it possible! We thank each and every one of you for contributing to make our riders’ experience a great one!

SPECIAL PULL-OUT ADVERTISING SECTION

It’s In the bag!

With your paid entry* you get the Chico Rider Bag. It’s a messenger bag (from Chico Bag) chock full of cool stuff, including: • Sierra Nevada/Wildflower Klean Kanteen

stainless steel pint • A Main Hobbies/Wildflower specialized water bottle • Locally grown Pistachios • Access Instructions to the Wildflower Online Rider Bag • Copy of Chico News & Review’s Annual Bike Issue with the Official Wildflower RIDE GUIDE inside • Any merchandise you pre-ordered

* Except Childflower entry, which gets string backpack, small water bottle and pistachios!

Wildflower Merchandise

The Wildflower Store is located at the Fairgrounds in the Commercial Building. It’s open for business on Saturday, April 26 from 2-8pm and Sunday April 27 from 6am-5pm.

New this year we’re offering the Wildflower T-shirt in a wider range of styles, including women-specific and children’s sizes, women’s tank tops and tech fabric. Be sure to stop by the Wildflower Store and see the selection. We are fully stocked with Wildflower/Wildcat jerseys, Chico Velo Club T-shirts, cycling socks, baseball and cycling caps, and more.

Interested in the great-looking new Chico Velo kit? We’ll have sample sizes and styles from Voler, so you can order exactly what you want on-site for delivery by July 1.

And, don’t forget our annual blow-out bargain table. First-come, first-serve, so come early for best selection!

Your Neighborhood bicYcle Shop ServiNg North chico SiNce 2000

Located at the intersection of East Avenue & Esplanade between Harbor Freight & Save Mart www.thebicyclewheel.com | find us on Facebook 530-897-0180 | Open: Mon 12-5, Tues – Sat 10-6, Sun 12-5

Official 2014 Chico Velo Kit Caps

2014 Wildflower Century T-Shirt

Wildflower Pint

SPECIAL PULL-OUT ADVERTISING SECTION

Ride Guide 2014 Wildflower Century

7

E G HIlU R e W O l F D

One Day Only!

SaT april 26!

Store closes at 7pm

! e l a S

W

10% OFF!

20% OFF!

up to

up to

Special Clothing Sales Racks

All Footwear

All Bike Accessories & Clothing, IncluDIng: Shoes, Gloves, Lights, Parts, Pumps, Tools, Saddles, Helmets, Tires, Tubes, Computers, Jerseys, Shorts, Yakima, Components, Pedals, Trailers, Locks, Pads.

Everything in Store, IncluDIng: BIKES, Clothing, Sunglasses, Yoga, Frisbee Golf, Climbing Gear, Backpacks, Inflatable Kayaks, Watches, Knives, Freeze Dried Food, Go Pro, Swim Suits, Fins, Sleeping Bags, Tents, Head Lamps, Cookwear, Water Bottles, Sleeping Pads ...AND MUCH MORE

50% OFF! 50% OFF! 29 Years in Chico

1985 to 2014

698 Mangrove Ave. (In Safeway Plaza)

894–1110 • ChicoSportsLtd.net

•

Mon–Sat 9:30–7p, Sun 10-6