ASSOCIATION NEWS//
CECOSA renews its strategy The Cosmetic Export Council of South Africa (CECOSA) has undergone several positive changes, which are set to strengthen the council going forward. Its executive director, Theresa Moller shares CECOSA’s fresh focus and objectives with Pharmaceutical Cosmetic Review.
M
oller, who took over
one of vast potential for our
from Adele Weldon
members,’ Moller explains.
• environmental – barriers to trade such as environmental laws • international – barriers to trading on a
in April this year, is
local exports and ensuring
TAKING SOUTH AFRICA TO THE WORLD
CECOSA meets the needs of
CECOSA is a Section 21
its members, government and
non-profit organisation,
the cosmetics industry. To meet
which has a public-private-
in a country or region, its research
these goals, changes have
partnership with the dti. Its
capabilities and strengths, as well as
wholly committed to growing
been made at board level,
Theresa Moller
primary objective is to create
which include the appointment
an exporting environment
global level • legal – covering compliance, consumer standards and legislation • technological – predominant technologies
support industries • s ocio-cultural – population growth,
of a new chairperson, Judith Moralo, who is
that will promote increased business
cultural beliefs, attitude towards
the co-founder and MD of Marple Skin Care.
opportunities for South African companies.
grooming and cosmetics, religion and
CECOSA’s export strategy has also shifted
This is coupled with its mission to highlight
in terms of the international
South Africa’s world-class
generational skills • economic – the strength or weakness
markets it will focus on during
cosmetics and personal care
of a country’s currency and the viability
2017/18. Asia, Saudi Arabia
products on a global scale.
thereof, disposable income of its
and Africa are the key focal
It currently has 84 members.
points with an application for
CECOSA also has associate
funding already submitted
members and a list of
population, unemployment rate, economic performance and its market structure.
to the Department of
approved industry service
Trade and Industry (dti) for
providers, which its members
FOCUS ON GOVERNANCE AND COMPLIANCE
Professional Beauty Mumbai
are advised to use when
Along with its renewed structure, CECOSA is
in September. A total of 20
exhibiting at international trade
placing increased emphasis on governance
shows. These include logistics
and compliance. Moller explains: ‘Through
taking part in this exhibition.
and freight, BEE consultants,
our associate members and approved
An outward selling mission is also
finance and funding, metrology,
suppliers, the council plans to assist
applicants are interested in
Judith Mor
planned into Africa, targeting Tanzania, Kenya and Nigeria. ‘While the export council focused on the
alo
sales and marketing, and travel agents. CECOSA’s export strategy support model
members achieve regulatory compliance and develop manufacturing competence
is grouped into the following eight areas
and systems. We will also look to develop
European Union and Australia in previous
of focus:
industry syndication in the procurement of
years, through recent research, CECOSA
• political – countries or regions that are
ingredients and packaging and assist our
has identified pockets of opportunity
politically stable to do business with and
members with their market access strategies
in India and China for example, where
which provide stability in terms of their
for international markets.’
there are 20 million middle class users
regulatory environment
of cosmetics products. We have also
• demographical – covering the level of
Visit www.cecosa.co.za for more information about the council, on how
identified that there are no manufacturers
education, workforce availability and
to become a member and its approved
of cosmetics in Kenya, making this market
average lifespan in a country or region
industry suppliers. •
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| AUGUST 2017 | P C Review