Ingredient Finder

Symrise has completely revamped its online platform for fragrance and flavour raw materials. The Ingredient Finder provides all the essential information about the company’s aroma molecules in the fragrance, flavour and pharmaceutical categories.

THE GLOBAL PRODUCER of inspiring fragrance, flavour, natural nutrition and cosmetic ingredients is presenting its aroma molecules in a new guise. On the Ingredient Finder online platform, it provides detailed information about its product portfolio and makes available all the important data on its fragrances, flavours and pharmaceutical raw materials.

The modernised online platform scores high with its clear design, which Symrise is now also using for printed compendiums and data sheets. Thanks to the clear structure, users can easily find aroma molecules. The database is intuitive to use, with filter functions that help users find what they need, quickly. The use of symbols allows users to identify particularly renewable or high-impact raw fragrance materials at a glance.

PHARMA PRODUCTS INCORPORATED

“Technological progress provides companies with great opportunities. This also applies to the presentation of our own raw materials on our website,” says Dr Marcus Eh, director global marketing aroma molecules at Symrise. “With the Ingredient Finder, we offer relevant and comprehensive information about our aroma molecules on a modern digital platform and thereby make them more visible.”

For the first time, the Ingredient Finder provides information on raw materials for pharmaceutical products. These include highly-pure synthetic cannabinoids as well as menthols for medicinal applications.

APPLICATION-SPECIFIC SEARCH FUNCTIONS

Design and functionality go hand in hand on the Ingredient Finder. Attractive imagery and many filter options invite users to search for desired raw materials. For example, users can search by product name, chemical name, CAS number or FEMA number. If users are searching without that information, they can find the right product by other means.

In the fragrance section, users can filter the portfolio by scents, such as floral or citrus. Alternatively, users can also search for suitable applications such as soap, shampoo or lotion. Likewise, they can look for substances made from renewable raw materials or high-impact substances.

In the flavours section, users can search for application areas such as vanilla, tropical fruits or meat notes. They can also filter by origin, such as natural or synthetic.

“More and more consumers are looking for sustainable products,” says Antonia Lauter, marketing manager at Symrise. “As a result, manufacturers are increasingly asking for ingredients from natural and renewable sources. With the new Ingredient Finder, they can use the filter options to quickly find the aroma molecules they want.” •

INSPIRING STORIES AND CAPTIVATING CONTENT

Symrise has expanded its broad range of communication channels with a blog featuring articles about the fascinating worlds of scent, taste, care and nutrition. The blog, Always inspiring more, takes readers on an inspiring and entertaining journey where they can learn about how Symrise’s products contribute to the well-being and health of people and pets, with a central view on environmental and social responsibility.

Where does the lavender in my perfume come from? What is the nourishing ingredient in my lotion? What can I do to improve the well-being of my pet? What will we be eating and drinking in the next year? What will tomorrow’s beauty tips look like? Who ensures the quality of products? What role does sustainability play in this context? People are asking these kinds of questions every day and the Symrise blog now provides the answers. Visit www.alwaysinspiringmore.com to access the stories on the blog.

Ingredient Finder – https://bit.ly/30A4yml Symrise – www.symrise.com

Design and functionality go hand in hand on the Ingredient Finder