BEAUTY INNOVATIONS
Ingredient Finder
online platform gets an upgrade
Symrise has completely revamped its online platform for fragrance and flavour raw materials. The Ingredient Finder provides all the essential information about the company’s aroma molecules in the fragrance, flavour and pharmaceutical categories.
T
HE GLOBAL PRODUCER of inspiring
highly-pure synthetic cannabinoids as well as
fragrance, flavour, natural nutrition and
menthols for medicinal applications.
cosmetic ingredients is presenting its
aroma molecules in a new guise. On the Ingredient Finder online platform, it provides detailed
APPLICATION-SPECIFIC SEARCH FUNCTIONS
information about its product portfolio and makes
Design and functionality go hand in hand on the
available all the important data on its fragrances,
Ingredient Finder. Attractive imagery and many
flavours and pharmaceutical raw materials.
filter options invite users to search for desired
The modernised online platform scores high
raw materials. For example, users can search by
with its clear design, which Symrise is now also
product name, chemical name, CAS number or
using for printed compendiums and data sheets.
FEMA number. If users are searching without that
Thanks to the clear structure, users can easily find
information, they can find the right product by
aroma molecules. The database is intuitive to use,
other means.
with filter functions that help users find what they
In the fragrance section, users can filter
need, quickly. The use of symbols allows users to
the portfolio by scents, such as floral or citrus.
identify particularly renewable or high-impact raw
Alternatively, users can also search for suitable
fragrance materials at a glance.
applications such as soap, shampoo or lotion. Likewise, they can look for substances made from
PHARMA PRODUCTS INCORPORATED “Technological progress provides companies
renewable raw materials or high-impact substances. In the flavours section, users can search for
with great opportunities. This also applies to
application areas such as vanilla, tropical fruits or
the presentation of our own raw materials on
meat notes. They can also filter by origin, such as
our website,” says Dr Marcus Eh, director global
natural or synthetic.
marketing aroma molecules at Symrise. “With
“More and more consumers are looking for
the Ingredient Finder, we offer relevant and
sustainable products,” says Antonia Lauter,
comprehensive information about our aroma
marketing manager at Symrise. “As a result,
molecules on a modern digital platform and
manufacturers are increasingly asking for
thereby make them more visible.”
ingredients from natural and renewable sources.
For the first time, the Ingredient Finder
With the new Ingredient Finder, they can use the
provides information on raw materials for
filter options to quickly find the aroma molecules
pharmaceutical products. These include
they want.” •
INSPIRING STORIES AND CAPTIVATING CONTENT
Symrise has expanded its broad range of communication channels with a blog featuring articles about the fascinating worlds of scent, taste, care and nutrition. The blog, Always inspiring more, takes readers on an inspiring and entertaining journey where they can learn about how Symrise’s products contribute to the well-being and health of people and pets, with a central view on environmental and social responsibility.
Where does the lavender in my perfume come from? What is the nourishing ingredient in my lotion? What can I do to improve the well-being of my pet? What will we be eating and drinking in the next year? What will tomorrow’s beauty tips look like? Who ensures the quality of products? What role does sustainability play in this context? People are asking these kinds of questions every day and the Symrise blog now provides the answers. Visit www.alwaysinspiringmore.com to access the stories on the blog. Ingredient Finder – https://bit.ly/30A4yml Symrise – www.symrise.com
Design and functionality go hand in hand on the Ingredient Finder
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QUARTER 1 2021 // P&C AFRICA
