2 minute read
Unleash the Beast!
Matus has signed the Beast as its Hikoki brand ambassador for the year and is sure to capitalise on this investment, making it a winwin situation for all role players.
On 19 November 2019 the Springboks brought South Africa together again like never before, winning the rugby World Cup by beating England 32-12 in Japan. It united the nation in a euphoria of celebration.
In this World Cup, one of the most capped Springbok props Tendai Mtawarira played his heart out. Better known as the Beast, the rugby world knows when he has the ball in hand with Beastsst! echoing through the stadium as spectators encourage his almost un-human like strength when he carries the ball and gains metres into enemy territory.
Tendai Mtawarira has been called ‘Beast’ since he was nine years old. His childhood best friend tagged him with the nickname in primary school and to say it has stuck wouldn’t really be doing it justice. Mtawarira is one of South Africa’s most well-known rugby figures. Matus and Hikoki has officially signed on Tendai ‘The Beast’ Mtawarira as its brand ambassador for 2020. This means that Matus can utilise all the marketing for Hikoki with the Beast says Dylan Thomas, brand manager of Hikoki at Matus.
“This is a great opportunity for retailers and end users alike as Matus is embarking on big drive to promote Hikoki. Matus will feature a lot of online campaigns on social media with the Beast, and end user prizes will be up for grabs. This includes signed memorabilia such as rugby balls, rugby jerseys and Hikoki products.”
“There will also be a big benefit for retailers. Retailers can buy a certain amount of Hikoki stock and Matus and retailers will put up a Hikoki/ Beast billboard next to the freeway, promoting the store, the brand as well as specific Hikoki products.”
‘The unleash the next’ tagline for Hikoki is well known in power tool circles. With the Beast on board, the products associated with him will go with the tagline ‘Unleash the Beast’ which is sure to catch on quickly. “ The reason for choosing the Beast for this marketing campaign is to capitalise on the Springboks winning the Rugby World Cup in Japan and because Hikoki is also a quality Japanese brand. He is, strong, well-known, humble and an expert in his field, everything that rings true for Hikoki,” Dylan concludes. With Hikoki innovation never stops.
