New Jersey Realtor® Magazine—November/December 2023

Page 12

TECH COLUMN

AI:

Taking the World (and Triple Play) By Storm

BY WILLIAM THOMPSON, NJ REALTORS® DIRECTOR OF TECHNOLOGY

Who’s attending Triple Play Realtor® Convention & Trade Expo this December 4-7? I’ll be there and so should you! This year, at conventions across the country, we’re seeing one topic pack rooms like none other: Artificial Intelligence. AI is a technology with the power to change the world, and we’re quickly seeing it introduced in new, exciting, and sometimes scary ways. Here are my top must-see sessions at Triple Play this year. Find more information and register today at realtorstripleplay.com.

AI FOR REAL ESTATE SIMPLIFIED

Jeff Lobb, Founder/CEO, SparkTank Media Monday, Dec. 4 – 12:30 p.m. Embracing the AI revolution is no longer a choice, but a necessity for today’s real estate professionals. In this session, Jeff Lobb, a distinguished figure with over three decades of experience in real estate, guides you through the latest AI tools and applications tailored for the industry. Discover how to seamlessly integrate these technologies into your workflow, transforming complexities into streamlined processes to elevate client experiences. Jeff’s expertise comes from a unique blend of hands-on real estate experience and a decade-long tenure in Internet Technology and Sales Management with both Fortune 500® giants and dynamic startups. Leave with not only invaluable knowledge, but also a complimentary e-book encompassing all the tools and strategies discussed.

10 | NEW JERSEY REALTOR ® | November/December 2023

AI, CHATGPT AND REAL ESTATE

Craig Grant, CEO, RETI Tuesday, Dec. 5 – 10 a.m. The landscape of AI has seen a huge shift with the introduction of ChatGPT, Jasper, Bard, and other generative AI services. In this session, you’ll explore AI’s applications and potential impact on both your professional and personal life. You’ll also navigate through legal and ethical considerations of using AI in your business. Led by Craig Grant, a luminary in technology, marketing, and cybersecurity, this session promises to equip you with a comprehensive understanding of this rapidly evolving technology, ensuring you stay at the forefront of innovation.


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