SELLING IN A FAST-PACED MARKET BY ERIN McFEETERS
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nventory is at an all-time low across the country, and in New Jersey there were just 22,019 homes for sale in April 2022. Coupled with a rising median sales price of $420,000, many sellers are benefitting from the current market. Homes are also moving fast and staying on the market for an average of 33 days and receiving 103.5% of the listing price in April 2022, according to the latest data from New Jersey Realtors®.
TIPS TO HELP YOUR SELLERS RESEARCH In a fast-paced market, it’s all about buyers’ first impressions, and as a Realtor®, one way to help your clients is through preliminary research. • NJ Realtors® Housing Data: NJ Realtors® have access to housing data at the state, county, and local levels. Use this data to provide your clients an estimate of how long their home could stay on the market, the percentage of list price received, and more. Access the data at njrealtor.com/data. • NJ Realtors® Heat Map: If you’re looking for data on what other Realtors® around the state are seeing near them, visit njrealtor.com/heat map for the latest member poll results. The poll gauges market climate, home offers, buyer feelings towards prices, and more. • Realtors® Property Resource: You have access to a research asset to help you build reports for your clients. Visit rpr.realtor to start researching the surrounding area, find homes that fit your clients’ specifications, and more.
24 | NEW JERSEY REALTOR® | July/August 2022
WRITE A SOLID LISTING DESCRIPTION Listing photos are key to marketing success, but don’t forget about the copy. It’s vital to have an accurate and well-written listing description. Skip the caps lock and exclamation points, double check your spelling and grammar, and stick to the facts. Avoid calling out protected groups under the New Jersey Law Against Discrimination or Fair Housing Act and ensure you’re following all guidelines set forth by the NJ Real Estate Commission Advertising Rules. USE NEW JERSEY REALTORS® FORMS LIBRARY Protect your clients and business and use forms available through New Jersey Realtors® zipForm library. It has what you need to produce the necessary documents quickly and reduce your risk. With access to zipForm mobile, you can have everything you need on the go. Get started with NJ Realtors® forms at njrealtor.com/zipform.
