+ W
hen it comes to marketing yourself, what’s your strategy? Do you have help from your office or are you responsible for managing your own brand from the ground up? It’s hard to find the time to be an expert marketer for yourself when you’re busy juggling deals, clients, and properties.
As you may know, the National Association of Realtors® has partnered with Photofy, a mobile content creation tool, for their national ad campaign — That’s Who We R. And now, we’re excited to announce that New Jersey Realtors® has also partnered with the company to offer you New Jersey-specific assets for your marketing. This partnership allows you to easily personalize and share marketing assets right from your phone. And if you’ve already signed up with Photofy, the New Jersey library will be easy to toggle back and forth. Get Started If you haven’t already, download the Photofy app with your NRDS ID to verify your membership and load the NAR + NJ Realtors® library. From there you’ll be prompted
Designated REALTOR® | April 2020 | 4
to enter in your personal contact information. This way your contact information will automatically populated on the graphics in the library. Assets in the New Jersey Realtors ® library include our seasonal advertising campaign, some evergreen content, some That’s Who We R + New Jersey specific ads, and more to come. The content is pre-sized for Facebook, Instagram, Twitter, Facebook covers and Twitter covers, respectfully. What Can You Do With It? Do you ever find yourself searching for content that fits for you? Well now you can take a statewide advertising campaign— Plant Roots with a Realtor®—and make it yours. You’ll be able to add a headshot, your name, contact information and then immediately share it to Facebook. Or you can save it to your phone for use elsewhere. We know how hard you all work in every aspect of your business, so when it comes to creating professional content for your personal marketing, we hope this as well as promotes the value of using a Realtor®.
