Inflation-Busting Mozzarella Helps Stretch Budgets Further
B
ridge
Cheese
has
launched
two
new mozzarella blends to help customers
costs on to cash-strapped customers. “The
price
of
cheese
is
going
up
and
beat rising inflation on ingredients, without
up, and unfortunately these costs can no longer be
compromising on quality or taste.
absorbed by suppliers. Increases are being passed down the
The Telford-based business, which supplies cheese and
supply chain, but many of the customers we speak to are
dairy products to wholesalers, the food service industry and
reluctant to put up prices for end users who are already
food manufacturers, has started production of Meadow
feeling the pinch from higher living costs.
Valley, a premium value range and Encore, a pricefighter
mozzarella
brand,
to
offer
customers
“ W i t h M e a d ow Va l l ey a n d E n co re, we a re giving our customers the opportunity to flex their
alternatives to their existing cheese products that
mozzarella product selection to a more blended
will help offset soaring ingredients costs.
product which tastes, looks and behaves the
Inflation is already at a 30-year high, reaching
same as our premium mozzarella and cheddar
7.0% in the 12 months to March 20221.
products but with a more affordable price
Year-on-year inflation for dairy products
tag. Meadow Valley is our mid-range offer, while
(milk, cheese and eggs) in the Consumer
Encore is a more value proposition.”
Price Index currently stands at 8.6%2. This is
Both the Meadow Valley and Encore lines are being
all putting pressure on the food service sector and
produced at Bridge Cheese’s recently extended facility
food manufacturers who are already struggling to balance
in Telford and both are available to order now. Meadow
rising production costs.
Valley and Encore are particularly suitable for hot eat
Bridge Cheese Managing Director, Michael Harte, says
products such as pizzas, paninis, jacket potatoes and garlic
many of the companies it supplies are now looking
bread. They offer the same stretch and melt qualities that
for
to
customers demand from mozzarella, and can be combined
the
with mild white cheese or cheddar for extra flavour. Both
more
protect 36
cost-effective
their
margins
cheese without
Fastfood Professional • June and July 2022
products passing
June and July 2022 • Fastfood Professional
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