By Charlotte Kilduff, Trade Marketing Manager, Pan’Artisan Ltd
The go to Takeaway Pandemic lockdowns prompted many in hospitality to turn to deliveries, takeaway and meal kits in order to keep functioning. Data from CGA’s Hospitality at Home Tracker reveals ‘the combined value of delivery and takeaway in February 2021 was 317% more than in the same month in 2020.’
O
f the many cuisines available for
Versatile enough for any meal occasion, the Italian Wood
delivery and take out, pizza was, and
Fired pizza bases offer operators a gourmet menu item,
remains, the undisputed star – YouGov
with regional provenance that embodies current trends and
research showed ‘around one in eight
the authenticity which Pan’Artisan has become known for.
(12%) people overall would choose
Chris Dickinson, Pan’Artisan’s Development Director;
pizza as their go to takeaway’, much of this figure being
“We wanted to ensure that our Italian Wood Fired bases
from the younger generation (23% of 18–24-year-olds).
were as genuine as they could be. It’s for this reason we
As we emerge from Covid’s grip, fast food venues are
have them manufactured for us in Italy, guaranteeing
once again gaining popularity, loved for convenient, good
provenance and authenticity.
quality, quickly served food.
The bases are naturally
Fast food outlets offer a
proved for 24 hours in a purpose designed room to control
great platform for operators to serve up speedy menu
heat and humidity. This process imparts a fine and light
choices to discerning consumers; Bidfood’s latest Food &
texture, providing a more easily digestible base with a
Drink Report* shines a light on consumers’ desires stating
stronger flavour and aroma.
‘the pandemic has fostered a growing group of chefs,
“To ensure a rustic, artisanal base, the dough is hand
bakers and foodies with high expectations. This means
stretched and, to offer the ultimate in convenience, they
consumers expect even more from operators.’ With ‘6 out
are topped with a premium tomato sauce and are available
of 10 consumers claiming that when eating out, the quality
in two sizes; 23cm in cases of 10, and 29cm in cases of 12.”
of food will be more important to them than it was before the pandemic.’
The Italian Wood Fired bases are part-baked on refractory stone (to withstand the high temperatures that are needed
Quality is key for today’s savvy consumers; Pan’Artisan,
for the best pizza) in a wood fired oven and delivered
experts in dough, provides an extensive variety of premium
frozen. When required, they simply need defrosting at
dough-based products to ensure repeat custom across a
room temperature for 10 minutes. As the base is already
range of foodservice sectors. The Company is renowned
sauced, they just need a sprinkle of grated cheese, then
for its premium products, such as the popular addition of
topping. Italian Wood Fired bases are suitable for all oven
new Italian Wood Fired pizza bases to the portfolio.
types, cooking times will vary depending on oven and
Pan’Artisan has re-engineered its Italian Wood Fired pizza bases, resulting in a product with the authentic
toppings used. *Bidfood ‘Food & Drink Trends 2021’
characteristics of a higher crust and the delicious flavour
For more information on the Pan’Artisan range of
of a true Napoli pizza.
products call 01730 811490 or visit www.panartisan.com
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Fastfood Professional • December and January 2021-22
December and January 2021-22 • Fastfood Professional
34