MARUTI SUZUKI
DIFFERENT CHANNELS OF MARUTI SUZUKI IN INDIA Maurti Suzuki is the biggest carmaker in India. It has three retail sales channels which are operational all over the country, viz Arena, NEXA, and Maruti Suzuki Commercial. Here are some details about them:
ARENA Maruti Suzuki rebranded its sales channel with Maruti Suzuki Arena India Hot-selling cars are sold here. More than 400 showrooms in India. Known for offering a warm, friendly, and comfortable environment to clients. Utilizes digital technology to delight customers in several ways. Digital integration is the key differentiator Uses an advanced navigation portal. Trendy and vibrant new look showrooms
NEXA SHOWROOM Maruti Suzuki entered the high-end car segment with premium retail network NEXA. Deals with premium cars like XL6, S-Cross, Ciaz, Baleno, Ignis, etc. Aims at offering new and exclusive automotive experience. Deals with high-end consumers· Offers high level of sophistication to the consumers. Offers a seamless experience across web, call centres, and showrooms. Fully trained ‘relationship managers’ attend the customers
MARUTI SUZUKI COMMERCIAL Maruti Suzuki entered the commercial sector in 2016. Has introduced Super Carry and Eeco Cargo. Clients are businessmen, small traders, or self-employed. Offers light commercial vehicles for various business.
Sources: https://www.marutisuzuki.com/channels/arena/all-cars