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THE NEWBERRY EAGLE • MARCH 15, 2012
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Written by Anson Alexander Infographics, January 24, 2012 AnsonAlex.com, Graphic by Anson Alexaner 2012 has arrived and the statistics show that smartphone usage and data consumption is only on the rise. Although I’ve posted an infographic on text messaging statistics, I’ve never posted one containing statistics on smartphone usage in general. Fortunately, Go-Gulf.com recently published an infographic containing worldwide smartphone usage statistics such as, which smartphone has the largest market share, how many total smartphone users there are in the World and which smartphone users consume the most data. Although the infographic is posted below, here are the some of the highlights: 80% of humans own a mobile phone. There are 91.4 million smartphone in the United States alone. Out of the 5 billion mobile phones in the world, 1.08 billion are smartphones. Android has the highest market share with 46.9% – the iPhone has 28.7%. 9 out of 10 smartphone users use their phone on a daily basis. The most popular smartphone activity is texting, followed by internet browsing and playing games. A higher percentage of Android users are below the age of 34 in comparison to iPhone users. People between the ages of 25 and 34 are more likely to own a smartphone (62%) than any other age group. Android users consume the more data on a monthly basis (582MB) compared to users of other mobile operating systems. iPhone users download more apps on a monthly basis (48) when compared to users of other mobile operating systems. The top 10 countries in terms of smartphone penetration are: Singapore – 54% USA – 35% Canada – 39% Australia – 33% Hong Kong – 35% Norwary – 33% Sweden – 35% New Zealand – 32% Spain – 35% Denmark – 31% a
The newest and hottest practice in business marketing is the QR code, or Quick Response code. You may have seen these codes in the Newberry Eagle recently. Our newest promotional product, “Everything La Pine”, is most accessible by a QR code which is easily scanned by a Smart Phone. Combined with Newberry Eagle advertising, it is fast becoming one of the most effective way to increase the visibility of area businesses. Recently, I have heard people say, I don’t have a Smart Phone and I don’t think I need one. The message I would like to relay is… “You do not need to own a Smart Phone, but you certainly want the owners of Smart Phones to be able to connect with you and your business.” At the Newberry Eagle, we are happy to assist you in obtaining a QR code for quick access to your business information. We can even design and print your new QR code on your business cards and brochures. Another idea is to put a QR code on a t-shirt advertising your business. In the past two weeks we have made several updates to “Everything La Pine”. Not only can you access all the businesses and attractions in the La Pine area, events are updated daily, news streams are available for La Pine, Oregon an World events. Road Cams and a Photo Gallery have been improved. Statewide sports reports are available. You can listen to KITC FM anytime, too. With your Smart Phone, just download a scanner application from your App Market, scan the CR code on the front of the Newberry Eagle and you are on your way to “Everything La Pine.” But. remember, it is really about your potential customers. They can’t live without their Smart Phones, and they want to have easy access to your business information. - Dan Varcoe - 541-241-7741 See ad below. a
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Everything La Pine
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Little d Technology AMERICAN CANCER SOCIETY
Newberry Eagle Invites you to use QR Codes to Promote Your Business
Little d Technology
Stop by in April and May to “Bark for Life” by making a donation to the American Cancer Society.
Little d Technology (541) 536-1079 THIRD STREET PLAZA IN LA PINE
with your business with your phone
Hurry! Prices are lowered Mar 1st - Apr 15th for a limited time only Upgrade, downgrade, cancel at anytime Call Dan Varcoe to Advertise in Everything La Pine 541-241-7741 or email sales@newberryeagle.com