10 Questions to Ask Before Choosing a Customer Data Platform
A Customer Data Platform is an API-driven marketing database that has evolved to integrate offline sources, works with various marketing technologies, and adapts to unique infrastructure. Choosing the right Customer Data Platform enables a business to leverage customer data more strategically, communicate with customers accurately and securely, and operate in a complex marketing environment with multiple channels. Customer Data Platforms facilitate businesses growing in volumes and complexity to run orchestrated marketing campaigns. They are a single reservoir to transform data and make it accessible to an expanding user base.