that the it was easy to use •
38% fed back that they didn’t know if the OWL meter was easy to use, suggesting that they did not install it
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Popularity of pledges: 1. Switching things off 2. Upgrading appliances 3. Drying clothes outside 4. Turning down the thermostat 5. Washing at 30 degrees
Waste Process Pilot implementation: • Campaign covers 1500 households mainly in the Temple Fortune area •
Outcome Attitude: • 97% of residents felt the 3Rs are either very or fairly important
The three most popular steps to reducing household waste were: 1. Donating unwanted items 2. Reusing items 3. Using up every last bit
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27% of residents felt that the recycling system is confusing
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53% of all residents would like to do a bit more to help save the environment
Champions spoke to 440 residents, a response rate of 29%
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The least popular pledge was resisting the urge to buy the latest gadgets
Evaluation survey: • The evaluation questionnaire generated a response rate of 9.5%
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The main reasons why people changed their behaviour were: 1. helping the environment
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Impact • When plotting refuse tonnage against campaign activities there are very clear peaks and troughs which correspond positively to campaign activities •
Few streets showed significant net reductions in waste or increases in recycling over the pilot period.
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