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Best Website • IBNLive .com is the fastest growing news portal in India and has been a pioneer in offering “News with interactivity”. • Having embarked on the principles of "Inclusive Journalism", the portal unleashes an era of true cross media convergence with podcasts and live streaming with definitive content. • It gives instant updates on the latest happenings the world over with an Indian Perspective and in the cluttered cyberspace where news is a commodity; the website brings in interactivity, transparency, goodwill and trust • Keeping up with the time and technology, has also launched several apps across all smart phone platforms and even on iPad, ensuring that users are well informed always, anytime, anywhere





What makes it work • Same Focus – Wider Spread - Breaking News, Latest Developments and trending news on the go. • Reinforcing Live News Coverage – Real-time text and pic updates – Quick story updates – Live TV • Engagement beyond Video – – Local / topic-based news reports – Tweeting news updates – Web chats

• Verticals beyond news – – – –

Analytical & Personal Blogs Photos & Video Curated Posts Chats, Q&A, Interactions

Social Media Presence • Robust presence on social platforms – has nearly 1 million fans on Facebook and nearly 1.74 lakh + followers on Twitter. Also present on LinkedinToday • Better, Everywhere – On the Web, WAP sites and also present as apps on iPad, iPhone, Nokia, Windows, BlackBerry and Android. • Building conversations across multiple platforms




Bigger, Better, Everywhere is also accessible on the move through – – – – – – – –

SMS updates WAP iPad, iPhone, Nokia, Windows, BlackBerry and Android.

To get the apps click Or SMS IBNLIVE to 51818

Key initiatives Citizen Journalist – People’s reports platform – Works on the principles of “inclusive journalism” – Highly “Social” and active on platforms like FB and Twitter

• Organising content around topics – – – –

Easier discovery (user) More indexing (search) Quicker sharing (social) Topic-based update alerts


• 1 million Fans on Facebook • 1 million+ apps downloaded across multiple mobile and tablet platforms

• 1.73 lakh followers on Twitter • 4.3 million Unique Visitors*

*Source: ComScore Dec’2011 Best Website  

IBNLive best Website entry for IDMA 2012