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All change at Waterstons North East-based business and technology consultancy Waterstons Limited unveils its new marketing strategy.
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ow celebrating over 21 years in business, Waterstons is set to relaunch its brand and services into the market with a fresh marketing strategy, under the new leadership of Susan Bell. The business has spent two years growing and investing in new people with a diverse range of consultancy and specialist technical skills, expanding into additional office space in Durham. Now Waterstons is about to embark on a new large-scale integrated marketing campaign, the ‘Five Three One’ campaign, which includes a new website and brand identity to reflect the culture and values that make Waterstons unique. Susan Bell, CEO of Waterstons, said: “We’re really excited about re-launching our services and brand into the marketplace. For years our customers have been telling us that we’re one of the region’s best kept business secrets. Following a period of consistent growth we’re now ready to showcase to the wider
business community what we excel at!” Set up in 1994 by Mike and Sally Waterston, from humble beginnings in the basement of their home, Waterstons now has over 80 staff and three offices, including a London base and operates nationwide.
With Susan’s appointment as CEO, Sally and Mike remain directors of the company, but have more time to mentor staff in order to ensure that the values they built the company on are ingrained in the company’s future.
Tech experts hit a six at Durham County Cricket Club
Two business software specialists join forces
French software company launches first UK site
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urham County Cricket Club has made its first signing of the new season in a three year deal with technology expert ITPS, which will see the club switch to cloud technology to get a better return on its IT investment and strengthen its data backup and security arrangements. The contract sees ITPS take responsibility for day to day support of the ICT infrastructure of the club and its charity arm the DCC Foundation, including backup of systems and data to ITPS’s new £4 million data centre in Chester le Street, via cloud services.
Susan Bell, CEO and Michael Stirrup, finance director at Waterstons
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olutions for Accounting, a Top 10 Sage Business Partner with offices at Newburn Riverside, Newcastle, has merged with customer relationship management (CRM) specialist BluebirdCRM. The merger will complement the range of Sage business software products Solutions for Accounting provides and supports, while positioning the company as one of the UK’s largest resourced providers of ACT! and Sage CRM software. Iain Barker, managing director at Solutions for Accounting, said: “Every business can benefit from an effective CRM system and the team at BluebirdCRM will significantly enhance our capability to support clients in this regard.”
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ne of Europe’s leading software consultancies has chosen the North East as the location to launch its first UK site, creating at least 50 jobs along the way. Infotel UK, a subsidiary of Infotel SA (France) listed on the Euronext Paris Exchange, is opening a UK branch in North Shields, which is set to deliver a major boost to the region’s local economy. Eric Fabretti, director of commercial activity, based at Infotel SA said: “We are delighted to be opening an office in the UK and the North East is the ideal location given the region’s impressive technology sector and skills base, which we know first-hand from previous collaboration with software experts in the area.”