Program International Executive MBA (Vietnam) - IEMBA-VN Code
Course
Description
SM90.60
Innovation & Techno Entrepreneurship
Success followed by failure and innovation followed by inertia is the pattern of a global problem faced by companies in any industry at any time. As short-term corporate success often increases the chances of long-term failure, managers must learn to sustain incremental improvement while at the same time leading radical change. The objective of this course is to provide an understanding of the role of entrepreneurship in the management of technological innovation and technology-based industrial development.
Semester Offered Prerequisite August
None
In this course managers learn how to integrate the different techno-economic and behavioral factors that condition a firm’s creativity and innovation and how to design a strategy system for product/service and process innovation that allows their firm to benefit from increasingly faster technology and market changes. In addition, this course will enable students to design and present to venture capitalists a business plan of a new technology start-up firm. This course also investigates characteristics and success factors of new technology firms; strategies and business plan for entrepreneurial firms; types and characteristics of technological innovation, managerial models and strategies for innovation; organizing for learning and managing knowledge processes; strategic technology alliances; benchmarking innovation output and management.
251