Opportunities

Nest Studio delivered more efficient performance in 2022

In 2022, Nest Studio creative delivered 45% higher CVR, 57% cheaper CPA and 81% higher ROAS, when compared to brand-produced creative.

Organic-first IG brands need to adopt paid media

Organic Instagram was a strong growth driver for many fashion brands.

For a subset of content-heavy brands with unique propositions, it was their primary growth driver – even bigger than paid media.

However, with the shift to short-form video across social media, alongside changes Meta made to Instagram’s algorithm to compete with TikTok, organic reach dropped through the floor last summer.

The key attribute of IG-organic-first brands is how amazing they are at content production. This is still a competitive advantage.

You just need to regear this resource into a paid media content production team.

In the current environment, every penny of media spend matters. That’s why efficient creative is so important.

Meet Nest Studio. To fill this gap in the market, we now offer campaign management as well as standalone creative that is native to Meta or TikTok.

Don't overlook static ads

Despite the trend to short-form video, static ads still deliver strong results. There are signs that Instagram may be correcting course back to images.

There is a good opportunity to leverage punchy and engaging static ads that standout and drive action quickly.

Overindexing on static or video remains strategically risky.