1 minute read
Catalog ads cut through signal noise
from The Reel - March 23
Less impacted by iOS 14 data issues, catalog ads remain the best format for targeting, with an average of 118% higher CTR and 31% higher ROAS over the past 12 months compared to non-catalog ads.
When approaching creative for catalog ads, there are a number of options. Brands can optimise based on product margin (i.e. best sellers, promotions, seasons, items) as well as grouping markets using dynamic currency to leverage existing market data.
You can also get results by optimising the product image itself and then testing different approaches.
Click-through rates vs ad style
