This is your moment to ensure you have the right strategy for peak

With peak just a few months away, it’s essential that you have the right approach to perform. Your brand needs to act now if you want to succeed.

Meta CPMs are at a three-year low, and conversion rates keep improving. You should take this opportunity to ensure that your creative is delivering and to test new concepts.

Shoppers start buying earlier every year, so you should take advantage of lower CPMs in the weeks leading up to Black Friday to reach customers early and build momentum.

Having a strong foundational set up that aligns with Meta best practices will mean you will deliver the best Q4 results.

Over Black Friday weekend, you should focus on maximising purchases. Your return will outpace the cost of higher spend.

We can say with more certainty this year that Meta will deliver strong results during Q4.

There is still plenty of time now to reverse bad strategy. That may not be the case come November.