Reducing customer acquisition costs is key for growth

Despite recent reductions in Meta CPM, reduced engagement with online advertising since the pandemic years and a more unpredictable consumer environment means that many brands find it harder to meet their target acquisition costs.

Meanwhile, brands desperate for a quick cash infusion are overindexing in retargeting and Search, and not doing the prospecting required for sustainable growth. If this sounds familiar, it isn’t too late turn around your brand’s fate.

There are tactics that will reduce your CAC. Investing in upperfunnel objectives in tamden with performance is key, while having the right measurement solutions in place will help you steer this investment.

According to aggregated Nest data, investment in as little as 10% of traffic activity drives 28% lower incremental in-platform CPA and 19% higher incremental ROAS when compared against unexposed audiences.

When it comes to brand, even a comparatively small investment will have a significant impact on CAC.

Blended account incremental CPA with/without 10% traffic