Why Social Media Marketing is the Need of the Hour? The recent upsurge in the use of social media platforms for brand promotion has made it clear that irrespective of the business size and preferences, investing in social media marketing in Sydney are the need of the hour. According to a study done by Forrester Consulting, nearly 59 percent of senior marketers think that their firms need to utilize social media marketing completely in order to survive. About 71 percent of these marketing professionals feel that their companies can go ahead of their competitors by using social media more efficiently. They usually work with a leading social media influencer in Sydney to gain an edge. Here are some great reasons that prove that it’s time to consult some of the best social media influencers in Australia. 1. Social media marketing is ideal for setting up your brand. Once you get genuine friends, patrons, followers and other community members on social networking platforms, you can transform many of them into devoted brand supporters. Studies reveal that about one in 10 consumers perform as free brand promoters on web and the number reaches up to 90 percent for “millennials.” The younger generation rests on social media for almost everything and future success will mean enjoying a presence on the platforms that they rely on. 2. Market research reveals that businesses plan to put in higher shares of their marketing budget into social media in the future. Firms that avoid completely adopting this trend will be left at a competitive benefit. With the sprawling growth of Wi-Fi hotspots and 3G/4G mobile broadband networks, a surging number of people are working on their laptops, smart phones, tablets and other mobile devices to access the Internet from almost any region. What this means is that companies using social media efficiently will be able to reach these individuals at almost any time of the day. Those firms that are not totally present and active on these platforms will definitely fall behind in the marketing contest. 3. Social media enables a free and easy for surveying and testing public opinion. Platforms such as Facebook and Twitter make it easy to search for consumers’ impressions on products and services. For instance, if a firm brings a fresh product, it can use social media management tools to browse through Twitter for public “tweets” that feature the product’s name. Software apps can study these tweets automatically not only by keyword, but even by generally used social media symbols and social media influencers in Australia to examine whether the public reaction is affirmative or negative. Companies can also put questions or surveys on their social media profile pages to check how their online communities feel about specific issues, products or services. 4. Social media also acts as a customer service and support network. A growing number of companies use these websites to deliver product updates and news, and even to react to customer help requests. For instance, by reacting to a query on a common problem with a product, all members of the online community will be able to find the solution. This can be much more effective than responding to the same problem for large numbers of clients independently. Social media allows customers provide quick feedback, which enables companies to respond in a timelier manner to pertinent issues.
5. More consumers consult social media influencers in Australia before purchasing products online. Research from a leading group suggests that one in three consumers check with their social media platforms before deciding on purchases. 6. Social media helps with search engine optimization (SEO) too. This aspect can be particularly worthy for businesses that provide products and services from their own websites.