Page 1

Role title:

Public Relations Specialist


January 2013 – December 2013

Responsible to:

About us: New Afrique’s Mission is to H.E.A.L the African continent by Empowering Africans to become self-sufficient

Job Description:         

Respond to requests for information from the media or designate an appropriate spokesperson or information source. Develop public relations strategies that will influence positive public opinion of the organization You will be the face of the organization in public. Appear in public events hosted by the organization. Establish and maintain cooperative relationships with ambassadors and other stakeholders In charge of annual and quarterly public releases to update ambassadors of the progress of the organization. Design and plan creative ways of getting ambassadors involved Experiment with new and alternative ways to leverage social media activities and measure the impact of social media on the overall marketing efforts Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership. Also implement and manage social media programs. Prepare or deliver speeches to further public relations objectives of the organization

Educational Background:   

Communication or Pursuing related Degree Past customer service experience Marketing and sales experience (Traditional, New Media, word of mouth, etc)

Skills (Skills that will be acquired):     

Creative Thinking, Sense of Humor, Persuasiveness, Willingness to experiment Excellent verbal communication skills & Excellent writing skills and a willingness to use them Ability to create great working relationships with all levels within the company and across multiple disciples Ability to contribute individually, and lead, manage or participate in cross-functional teams Problem solving and Ability to deal with uncertainty

Public Relations Specialist  

New Afrique position description for public relations specialist

Public Relations Specialist  

New Afrique position description for public relations specialist