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Welcome to the South Tampa Neighborhood News & Lifestyles! By Alexis Selby For over 22 years our family has published some of the highest quality, community specific magazines in the bay area, each tailored and distributed to their own unique community. With the addition of this publication, we are so excited to announce that our family now has 7 magazines, reaching over 130,000 mailboxes in Trinity, East Lake, Odessa/ Lutz / Land O’ Lakes, Westchase, Carrollwood, New Tampa and now South Tampa! As publishers of the South Tampa Neighborhood News & Lifestyles, my husband Matthew Selby, who is also publisher of the New Tampa Lifestyles and Carrollwood Area Neighborhood News & Lifestyles, and his cousin Jared Nager, have partnered up to bring South Tampa this all-encompassing community magazine, unlike anything this area has had before! By offering unprecedented color and glossy ads and providing in-depth, personal articles about fabulous businesses and events in your own backyard, for over two decades the Neighborhood News & Lifestyles has
been keeping the community informed and helping local businesses grow and expand with our “hyperlocal” publication. Both Jared and Matthew are excited for the opportunity to bring their magazine to the South Tampa market and expand the well-known Neighborhood News & Lifestyles brand originally founded by Matthew’s father Tim Selby to yet another exceptional area. “I am so proud of my son and my nephew for teaming up and expanding our family business,” says Tim Selby, publisher of the Trinity, East Lake, Oddessa/Lutz/Land O’ Lakes, and Westchase Neighborhood News & Lifestyles. The South Tampa Neighborhood News & Lifestyles will be blanket mailed on a monthly basis to the residences of South Tampa to zip codes 33606, 33609, 33611, 33616 and 33629, directly reaching more than 20,000 homes and businesses a month. We put out a quality product that your neighbors can't wait to receive and read! We are so excited to bring this magazine to your area because we know what we can do as a team to
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Publishers Matthew Selby (L) and Jared Nager (R) and Editor Alexis Selby highlight the very best things that your community has to offer and help out our local businesses by getting people excited about “buying local and shopping small business”. Every community has it’s own story to tell, and because of this we don’t publish one giant magazine reaching all the areas of our distribu-
tion with the same content. From an advertising standpoint, the Bay area is huge and it just wouldn’t make a whole lot of sense for a mom and pop sandwich shop here in South Tampa to advertise in something far outside their target area or market. It would See “Welcome” on page 12.
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Community Calendar & News Briefs
The Tampa Bay Bachelor Auction Wednesday, June 10, 2015 at 6:00 p.m. at the Tampa Theatre, located at 711 N Franklin Street, Tampa, 33602 SGE presents The Tampa Bay Bachelor Auction 2015, a benefit event for the Breast Cancer Research Foundation, which will take place at the historic Tampa Theatre for the first time and feature a headlining performance by musical artist Matt Bellina. As Tampa’s most exciting benefit event, The Tampa Bay Bachelor Auction merges elegance, excitement and entertainment into a theatrical date auction-style spectacle. Sure to pack the house, this year’s show will be
hosted by local personality Trent Mitchell and features a stacked roster the Bay area’s most enticing bachelors – ranging from athletes to service men, and everything in between. Each of the 30 eligible bachelors – who range in age from 21-49 – comes with his own customized date package from Tampa-based sponsors, which spans from dinner and drinks to jet skiing for two. The evening will also include musical performances, bachelor profiles and a Breast Cancer Research Foundation Tribute, as well as giveaways and raffle prizes from local sponsors available to all in attendance. This year’s Tampa Bay Bachelor Auction proudly benefits the Breast Cancer Research Foundation. Advance-sale tickets are $25 at
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the Tampa Theatre Box Office and $29 online (all fees included) through June 9. Day-of tickets are $33 at the Box Office and $37.50 online. There is also a discounted student ticket available for $15 at the Box Office only after 5:00pm the day of the show with valid student ID (limit one discounted ticket per ID.) Doors open at 6 p.m. Even if you are not coming to buy a guy, come for a great, exciting show and to benefit the Breast Cancer Research Foundation.
To register please visit business.southtampachamber.org/events Connecting South Tampa! is held each month on the 2nd Wednesday from 5:30-7:00 p.m. If you are interested in hosting one of their networking events, please contact the Chamber office at (813) 637-0156 or office@southtampachamber.org
Connecting South Tampa with Square1 Burgers & Bar Wednesday, June 10 from 5:30p.m. – 7:30 p.m. at Square1 Burgers and Bar, located at 3701 Henderson Blvd. in Tampa. Join the South Tampa Chamber of Commerce for their monthly networking meeting, this month to be held at Square1 Burgers and Bar!
See “Calendar/Briefs” on page 8.
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“Calendar/Briefs” Continued from page 5 Room Full of Referrals Thursday, June 11 from 5:30 p.m. – 9:00 p.m. at Sons of Italy, located at 3315 W. Lemon St, Tampa 33609 Can you imagine the day you walk into a room full of people and know exactly how to gain referrals for your business? At this valuable workshop you will learn what conversation to start and with whom, how to develop that particular relationship, define specific ways to motivate these individuals, and even speak their language. When you learn how to accomplish this, you can do all of these in 90 seconds or less! You are not walking into a room full of people when you go to networking events, you are walking into a Room Full of Referrals.™ The real question is – do you know HOW to network for them? Join the Room Full of Referrals workshop and learn how! 5 p.m. – 5:45 p.m. – Networking/ Food/ Sponsor Expo 5:45 p.m. – 8:15 p.m. – Workshop 8:15 p.m. – 9 p.m. – Networking/ Sponsor Expo The workshop is $87, with an optional dinner for $10 pp RSVP is required for this event. To secure your spot please sign up online at http://bit.ly/1F9KLbV.
Old McMicky's Farm First Annual Tampa Bay Child Adoption Education Day Saturday, June 13 Have you or someone you know been considering starting or expanding your Family? There are many children right here in the Tampa Bay area whom absolutely deserve and want to be a part of a loving Family. In one afternoon, let Old McMicky’s Farm show you how easy it is to adopt, all of the support avail-
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Florida’s Children First Advocacy Awards Reception in Tampa Bay
able both pre and post adoption, and the amazing rewards of adoption and starting or growing your Family. Old McMicky’s Farm is bringing together key agencies and organizations involved in Adoption so they can explain the process in a brief, easy to understand Child Adoption Education Day. Contributing agencies will include Lead Agency – Eckerd Community Alternatives plus organizations and agencies from Hillsborough, Pinellas and Pasco Counties representing the Foster and Adoptive Parent Association, Adoption Support Services, Guardian Ad Litem, The Heart Gallery, and The Children’s Home. Plus, best of all, you will get to hear from current adoptive parents and children about what it has meant to them and brought to their lives While the main focus of the Child Adoption Education Day is adoption, there are many ways you can help Tampa Bay area children. The Child Adoption Education Day will be held on June 13. Children are welcome. For more information or to fill out the form to register to attend this event, please visit www.oldmcmickys.com/childadoption-education-day/.
Tuesday, June 16 from 5:30 p.m. to 7:30 p.m. at Shook Hardy & Bacon, located at 100 N Tampa Street, Suite 2900, Tampa, 33602 Florida’s Children First will honor child advocates in the Tampa Bay Area at its annual fundraising and awards event. Grayson Kamm, news reporter from Channel 10 will be Master of Ceremonies. Community and business leaders, and all other persons concerned about the future of Florida’s children, especially abused, abandoned and neglected children and youth, will be in attendance. Honoring: Pro Bono Counsel of the Year – Elizabeth L Hapner Elizabeth Hapner has represented poor children in Hillsborough County for over 25 years. Increasing her commitment of time each year, she has now logged over two thousand pro bono hours since 1990. Ms. Hapner began helping children as a pro bono attorney for the Guardian ad Litem Program, then became an Attorney Ad Litem in the Delinquency Division for many years, where she represented children who arrived at court for their hearings without a parent or guardian. Ms. Hapner has a distinguished record of Florida Bar committee work that has contributed to rule and law changes positively impacting the lives of Florida Children. In 2014, she was the recipient of the Thirteenth Judicial Circuit’s Outstanding Pro Bono Service by a Lawyer Award, and in 2015 she received the Florida Bar President’s Pro Bono Service Award for the Thirteenth Judicial Circuit.
Foster & Adoptive Family – The Markowski Family Katina began as a volunteer with The Junior League of Tampa and through her volunteer work she saw first-hand the many children in foster care without forever families. She, her husband, Matt, and daughter, Penny, soon opened up their hearts and home to a teenage boy living in foster care. “Q” quickly became family, and since Q’s adoption last year, the family has continued to make a difference by advocating for other children in foster care through continued volunteer work with The Junior League of Tampa and The Children’s Board Heart Gallery of Tampa Bay. The Markowski Family is what we dream of for our children in foster care – a forever family that loves and supports each other and makes a difference in the lives of others! Youth Advocate of the Year – Miranda Phillips Miranda enter foster care at the age of 12, she was separated from on brother who was later adopted. Miranda had multiple placements with only 6 placements lasting longer than the 30 days and countless overnight placements. Between the ages of 1417 Miranda ran away often. She stopped running at 17, obtained her GED and saved money for aging out of care. On her 18th birthday she was so excited to be leaving foster care. Although Miranda did well on her own the first year, some unresolved issues came to the surface at 19, she floundered again losing the motivation to go to school. Showing her resiliency, she refocused, started counseling, faced some of her issues and got back on track. Today, Miranda is an active member of Florida Youth SHINE and plans to return to St. Petersburg College to finish her AA in sign language interpretation, then a Bachelor in deaf studies. She hopes to help deaf foster children in the future. RSVP by email to fcf@floridaschildrenfirst.org or call (954) 796-0860 You can also RSVP online at www.floridaschildrenfirst.org About Florida’s Children First: Florida’s Children First is a nonprofit organization dedicated to advancing the rights of at-risk children and youth, especially those in foster care. Uniquely positioned as Florida’s
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premiere independent advocacy organization, our mission is to seek full representation of children and youth and obtain meaningful and sustainable improvement in Florida’s child serving systems. For more information about Florida’s Children First contact Lia Paul at (954) 796-0860 or lia.paul@floridaschildrenfirst.org.
every last Wednesday of each month for a savory hot meal and a chance to swap stories from World War II to the present. This will be a great time to reconnect with comrades and old friends so make plans now to be there! For reservations, call (813) 835-4475 by the Monday before each event.
Roll Call! War Stories Luncheon
Homebound Heroes Provides Homes to Heroes in our Local Community!
Wednesday, June 24, from 11:30 a.m. – 12:30 p.m. at Grand Court Tampa, located at 4902 Bayshore Blvd. in Tampa. You fought for our country and stood for our freedom. You answered the call of duty and gave selflessly for America and the people of this nation. As a token of their gratitude, Grand Court Tampa invites you to join them
Homebound Heroes is a privately funded, locally run, non-profit organization dedicated to providing mortgage free homes to returning war veterans who have served our country. The majorities of our returning heroes suffer from multiple levels of PTSD and have difficulty returning to a civilian lifestyle. Homebound Heroes was
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created to help relieve the pressure of making one of the biggest investments of their lives. By providing a house for these brave veterans Homebound Heroes can help them adapt to their next mission of succeeding in America and turning their new house into a home. Homebound Heroes is committed to ensuring that over 90% of all received donations goes directly towards providing mortgage free housing for our veterans. For more information or to donate please call (727) 638-4418, email info@homeboundheroes.com or visit www.homeboundheroes.com.
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Landon Outreach Foundation, Inc. By Alexis Selby Living in Tampa Bay, chances are you have heard of the Dr. Landon, and it’s not just because of his extraordinary work as a plastic surgeon. I’m sure it is also, in part, due to his and Cheryl’s continuous dedication and support to helping those in need, both locally and throughout the World. Through their Landon Outreach Foundation, the Landons have helped thousands upon thousands of underprivileged individuals and families, whether it be from their local fundraisers and events, or their yearly mission trips. The Landons recently sponsored two events this, one to benefit the Children’s Cancer Center of Tampa and the other, which benefitted the Salvation Army Domestic Violence Shelter. Cheryl is also currently work-
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ing on giving toys to some of the kids in the local school systems that are in need. “Our goal is help those who are less fortunate than us,” says Cheryl. “It doesn’t matter who it is, we try to help everyone we can.” In addition to their fundraising events, every time that someone books a surgery, the deposit for the surgery, as well as the consultation fee, goes towards the Landon Outreach Foundation. This benefits both the patients and the community, as patients can use this $295, which they would’ve had to pay anyways, as a tax deduction, and the money goes towards helping out underprivileged in the community. For the past several years, the Landons, through their Landon Outreach Foundation, have traveled to Haiti to provide much needed medical care to children and families in need.
For the past several years, Dr. Bruce and Cheryl Landon, through their Landon Outreach Foundation, have traveled to Haiti to provide much needed medical care to children and families in need! Brining their own medical supplies, as well as donations of clothes, toys and other items, the Landons have helped so many on these medical missions trips and truly are making a difference in the lives of those they help. The initiative to help has surely been passed through the family, as their son and daughter, who are both EMTs, came with them on their previous trip. The Landons travel to Haiti yearly, so if you would like to donate
clothes, toys or other items please contact Cheryl at (727) 376-3999 so you can make arrangements as to where to drop off your charitable donations. The Landon’s truly are such remarkable people. From changing someone’s life in the operating room, to the difference they have made in the community, the Landon’s positive impact and selfless giving will always be remembered by the thousands of people whose lives they have helped!
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“Welcome” Continued from page 3 be a complete waste of money, considering most small businesses do the vast majority of their business in a 5-mile radius of their location. While my family and I do have 6 other magazines mailed to Carrollwood, Odessa/Lutz/Land O’ Lakes, Trinity, Westchase, Eastlake and New Tampa, only a handful of businesses cross advertise into multiple zones because they serve a number of areas across the bay. We understand that you may already have an HOA or other type of publication that you receive in your mailbox. That’s great, and we aren’t here to replace anything you already receive. As a South Tampa resident, you simply have more options now. I trust you will understand and feel the difference between what we provide the community and what other publications distribute, but I still want to take a moment to explain in better detail what makes us who we are. First and foremost, you will never find any type of negative news in our magazine. Some refer to this as “hard news” and we strongly believe it has no place in a community-oriented magazine, especially when the content is close to 2 weeks old, if not older, by
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the time the magazine lands in your mailbox. It’s 2015 and with the internet and social media outlets such as Facebook and Twitter you can get all the gloom and doom your heart desires in real time, literally up to the second if you’re so inclined. Not to mention, I’m sure you, as a reader, could care less about what my opinion as an editor is on a news subject you’ve already heard about. On the other hand, in our magazine you will receive plenty of community-specific news and local information not only about South Tampa, but nearby areas as well. Even though South Tampa offers plenty of entertainment, there is plenty to do within driving distance and local neighboring areas. An aspect of our magazine that we take extra special time with is our ability to spotlight local businesses in a way that others can’t. Through the use of business features, we tell the stories of local businesses to the community in a “word of mouth fashion.” We feel that if business owners were just able to tell their stories to the entire area, they would have a lot more customers! We don’t do simple advertorials, where an advertiser can pay to write their own article about how they are the best. Instead, we send out one of our writers to do a full interview with each local busi-
ness and highlight the very best that business has to offer so that you, the reader, can make an informed decision about spending money with them or not.
What Our Advertisers Say
Over the years we have covered several events hosted at Landon Plastic Surgery in Trinity. Cheryl Landon, of Landon Plastic Surgery and The Spa Boutique, writes, “We have been advertising in the Neighborhood News & Lifestyles in all six of their publications for as long as they have been around. The paper has been vital in helping to establish and maintain our practice’s identity in the community.” “I have advertised my orthodontics practice with Trinity Area Neighborhood News & Lifestyles from almost the beginning of circulation,” states Dr. Jeremy Albert of Albert Family Orthodontics. “To me, it’s not only a great paper to read to know what is going on in the community I practice in, but it’s also a great way to reach new potential patients in our community. The staff is great to work with and they help me design attractive advertising that works. It is advertising that is worth it!” “We have been open about five years now and we have tried every publication around and the best results by far we have gotten are with the Neighborhood News & Lifestyles,” states
James Maggiolo, owner of Odessa Anytime Fitness. “We are very pleased with the Neighborhood News & Lifetsyles. Our phone calls went up 25 to 30 percent after our first article came out. We are extremely happy. They are the only publication we deal with now and the only publication we feel we need to deal with.” Bruce Boore of Hattie’s Café & Beanery in Lutz says, “The first month I started advertising, every person that walked through my doors mentioned my ad in the Carrollwood Neighborhood News & Lifestyles and when the article ran we had a line around the building and completely sold out of food. It was unbelievable! I immediately got on the phone with my food supplier and had to have an emergency shipment delivered. I am very, very pleased with my results.” Throughout our 7 magazines we have hundreds of advertisers, each marketing something different and unique, yet all with one thing in common- they have achieved success and exceptional results by using the Neighborhood News & Lifestyles. If you are looking to grow your business and want a cost-effective way to reach new customers in your local community, The Neighborhood News & Lifestyles is the way to go. When you choose Neighborhood News &
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Lifestyles you will receive professional service and a quality product that will get your business booming. Each month we will focus on several businesses that serve in your area. Additionally, our dining features will give you such delicious descriptions of some of the wonderful fare offered at area restaurants that your mouth may actually water in anticipation of the delectable dishes described. In our publication we will also be including a Community Calendar. We ask that you please email your upcoming events, with photos attached (if applicable) to myself, Alexis Selby, at Alexis@NNLFlorida.com. Keep in mind that we are a once-a-month publication and remember to send in your community calendar items well in advance of the actual date so that we can be sure to include them. If you know of any important community events that your neighbors would enjoy reading about please let us know. Our community calendar has proven to be an excellent way to publicize local events and we receive many kind comments and thanks from our readers who have gotten a great turnout after their free mention in the community calendar. We also have a section for Community News Briefs, featuring brief community-related news and events, much of which is sent in to us by our
readers and advertisers. We like to get the community excited about shopping local, because the local economy is what makes our community thrive. Matthew says, “My family and I have a passion for small business that started back for me when I was in elementary school. Since I could remember my father took me to work with him on days school wasn’t in session. I shadowed him on appointments and got to listen to business owner’s stories first hand. Even from a very young age, their stories inspired me and I knew one day I wanted to do exactly what my dad did. In fact, when I was in elementary school I remember grabbing a stack of my dad’s business cards and penciling in my name next to his, then handing them out to classmates. Over eight years ago I started working for my dad and since then my wife and I have started our own publications in Carrollwood, and New Tampa and have now teamed up with my cousin Jared to come to South Tampa because South Tampa isn’t just a city, it’s a special community and our goal is to bring the community together and turn it into one big neighborhood. Welcome to South Tampa Neighborhood News & Lifestyles!”
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