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SIMPLE DESIGN PROJECT & PROTOTYPING

NEHA MANN | F&LA 4 | NIFT, New Delhi Simple Design Project | Neha Mann | F&LA 4


OBJECTIVE OF MODULE 1. To understand a consumer using the following tools: • Demographic Analysis • Psychographic Analysis • Activity charts • High Involvement Area mapping 2. To explore differnt forms that can be generated using an inspiration 3. Characterisation of the form according to out consumer 4. Creating a product concept suitable for the consumer without superimposing a function on the generated form 5. Learning the different processes involved in prototyping

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CONTENTS 1. Certificate 2. Acknowledgement 3. Persona Mapping 31. Demographic Analysis 3.2. Psychographic Analysis 3.3. High Involvement Area 3.3.4. Quantitative 3.3.5. Qualitative 3.4. Prominent personality traits 3.5. Aspirations 3.6. Environment Board 4. Inspiration 11.1 Inspiration Board 5.Form generation 5.1. Explorations 6. Theme 6.1 Theme Board 7. Product 7.1 Concept 7.2 Technical Drawing 8. Prototyping 8.1. 3d mockup 8.2. Material specification 8.3. Process 8.4. Final Product 9. Learning

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CERTIFICATE This is to certify that Ms. Neha Mann has successfully completed the work required for the module titled Simple Design Project in partial fullfillement for the award of Bachelor Of Design specialising in Fashion And Lifestyle Accessories prescribed by National Institute Of Fashion Technology. This project is the record of authentic work carried out during the academic year 2013-2014.

Faculty’s Signature

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ACKNOWLEDGEMENT I would like to express my deepest appreciation to all those who provided me the possibility to complete this report. A special gratitude to our subject faculties, Mr. Sanjeev Kumar and Ms. Richa, whose contribution in stimulating suggestions and encouragement, helped me to coordinate my project. Furthermore I would also like to acknowledge with much appreciation the crucial role of Mr. K. Murugan, who gave the permission to use all required equipment and the necessary materials to complete the

prototyping process. A special thanks to Mr. Ramachandran, who gave suggestion about the technical aspects of my prototype. Most importantly, I am very grateful to my subject consumer, Mr. Roshan Roy, for spending his valuable time providing me with all the information required for the process of my study.

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PERSONA MAPPING

Simple Design Project | Neha Mann | F&LA 4


DEMOGRAPHIC ANALYSIS Name: Roshan Roy Gender: Male Date of birth – 15/09/1990 Age: 24 Height – 5’11 Weight – 77kg’s

Founder and bassist of The Urban Earlymen since 2010. Genre: Psychedelic Rock

Nationality: Indian Place of birth – New Delhi Hometown: Kottayam, Kerala Current City: New Delhi Address – G1/285, 2nd floor, Dal Mill road, Uttam Nagar, New Delhi Father’s name – Roy Varghese Father’s occupation - Retired Mother’s name – Elsy Roy Mother’s occupation - Librarian Family members - 3 Marital status - Single

Bassist of Punkh since 2012. Genre: Indian Rock/Metal

Occupation: Music teacher at G.D. Goenka School, Rohini (since 2010)

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PSYCHOGRAPHIC ANALYSIS EAT • • • • • • • •

Inference: Non vegetarian Loves Butter Chicken Hates Salad Mostly eats outside at Dhabas 5/10 times with friends, otherwise with colleagues, etc. Loves beer Never eats with family Rarely goes to expensive food joints

• • •

Not a free spender Not a family person Not health concious

LISTEN

Inference:

• •

• •

• • •

Does not listen to music Earlier used to listen to rock bands of the 90s. Has no music collection Says it hinders his thoughts when he creates his own music Does not want to be influenced and produce original music

Firm on originality Unique quality

WATCH

Inference:

• •

• • •

• • • •

Doesn’t have a TV Hardly goes out to watch any movies Likes comedy movies Watches live performances by different artists on the internet Also watches streaming of football matches online He is a fan of Arsenal

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Interested in sports and music Doesn’t have time to watch TV Enjoys comedy


DO • • • • • • • •

Inference: Likes to sleep in free time Started playing music at the age of 12 First major performance was at school in 2008 Can play Drums, Bass, Guitar, Keyboard Can sing very well Practices individually during free sessions at work Has travelled to Guwahati, Jaipur, Kerala, Punjab, Kanpur for music performances He wants to be touring with his bands five years from now

• • • •

Passionate about music Determined towards his interest Multi talented Overworked

PLAY

Inference:

• • •

• • • • •

Used to play Football, Basketball, Cricket, Badminton. Highest level of participation: School (Football, Basketball) Church (Cricket, Badminton) Discontinued playing Lack of time

Previously active in sports Less physical activity now

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HIGH INVOLVEMENT AREA QUANTITATIVELY Space: Friend’s house, jampads Activity: Practicing with bands, having fun, making music, recording. Product: • Bass guitar • Processor • Hard drive • USB Chords • Plectrum

Interaction with instruments: • 730-5pm • 6-12am • Spends most of his time with them • Doesn’t carry because he travels on bike Scope of improvement: • Way to carry his instruments • while travelling • Way to keep above mentioned products safely

QUALITATIVELY Area: Music Specialization: Bass guitar and vocals Constraints: • Doesn’t carry a bag • Travels on bike

Opportunities: • Creating ways to keep his belongins carefully as he travels a lot • A product which can help in coping with his carefree attitude

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PROMINENT PERSONALITY TRAITS Spends free time relaxing with friends

Has no fixed time to come home

RELAXED Doesn’t get into fights

Sleeps till late when possible

Eats out everyday

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Very energetic on stage Always creating new ideas

Travels a lot to practice with his bands

DYNAMIC Uses even his free time to practice

Highly passionate about his music

Has learnt a lot of different instruments

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ASPIRATIONS • • • • •

He wants to be recognized and widely acknowledged for his music. He wants to be travelling the world. He wants to make music which is unique and fresh.

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Environment Board

Relaxed

Facing audience

Simple Design Project | Neha Mann | F&LA 4


Undulating behaviour

Dynamic

Simple Design Project | Neha Mann | F&LA 4


INSPIRATION Gray Whale The common name of the whale comes from the gray patches and white mottling on its dark skin. Gray whales are often covered with parasites and other organisms that make their snouts and backs look like a crusty ocean rock.

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CALM: • When underwater, gray whales don’t show siginificant motion Even their voice is regarded as calming music • Any movement is also slowed down due to bulky body • Doesn’t even hunt actively. Waits for prey to cross its path

DYNAMIC: • When surfacing to breathe, whales shoe a lot of activity • Sudden outburst from their blowhole • They skyhop, lunge, lobtail when they surface • This energetic behaviour is sudden and short lived

Simple Design Project | Neha Mann | F&LA 4


Body Details

Simple Design Project | Neha Mann | F&LA 4


Surfacing techniques

Simple Design Project | Neha Mann | F&LA 4


EXPLORATIONS

Simple Design Project | Neha Mann | F&LA 4


FINAL FORM

Simple Design Project | Neha Mann | F&LA 4


Perforations

Star White PANTONE 11-4202 TPX

Motion

Snorkel Blue PANTONE 19-4049 TPX

Overlapping

Silver Birch PANTONE 13-4403 TPX

Jet Black PANTONE 19-0303 TPX

KINETH 24 Simple Design Project | Neha Mann | F&LA 4


Snorkel Blue PANTONE

Mettalic

Lemon Chrome PANTONE 13-0859 TPX

HIC

Irregular Irregular stripes stripes

Lemon Chrome PANTONE 13-0859 TPX

Assymetry Star White PANTONE The importance of geometry, accentuated by the range of cuts, the overlap of pieces, dynamic and kinetic effects

Silver Birch PANTONE 13-4403 TPX

Geometric

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PRODUCT CONCEPT Product: Bottle Opener

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TECHNICAL DRAWING

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3D MOCKUP

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MATERIAL SPECIFICATION For master Body: Rubber wood To join the tail: !inch nail

For Sand Casting Body: Alluminium scrap Texture: 40 gauge alluminium sheet

Front surface Smooth: Buffing

Back surface Texture: Overlapping of sheets

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PROTOTYPING PROCESS Step 1: Carving a rubber wood block into the required form. Master made slightly bigger than size keeping in accounting shrinkage during casting.

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Step 2: Sand casting

1. Refining the sand

2. Filling cope with sand

3. Placing the master and spreading talc

4. Removing master when mould is set

5.Putting the mould together

6. Pouring molten metal through gating system

7. Removing the casted form

8. Leaving it to cool

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Step 3: Filing

Immediately after sand casting

Front during filing

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Back during filing


Front after filing and bufing

40 Gauge Alluminium sheet

Back after additiong of metal strips

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LEARNING •

A better understanding of designing a product targeted to a particular niche.

The process of persona mapping and hence analysing a consumer and their preferences.

The process of creating a prototype using tools like technical drawing, conceptual sketches, mock ups.

The process of sand casting and various surface finishes

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REFERENCES Images: • • • •

images.forwallpaper.com highonglue.com arkive.com nationalgeographic.com

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Simple Design Project | Neha Mann | F&LA 4


Simple Design Project