CHARLENE DARBY

Business Development Manager

I & E Construction

As th Const know passio g g , Charlene shares valuable insights and advice for professionals in the industry. Here are some key takeaways from her experience:

Embrace new opportunities: Charlene decided to take the job at I&E Construction because she believes in expanding her comfort zone to achieve personal and professional growth. Stepping into a new industry can be exciting and provides an opportunity to explore new horizons

Bridge between marketing and sales: In her role as the Business Development Manager, Charlene sees herself as the bridge between marketing and sales. Her primary focus is on creating and nurturing prospects into sustainable relationships Understanding clients' needs and identifying how the company can provide value is crucial

Fast-paced environment: The construction industry is known for its fast-paced and stimulating nature Charlene's previous position was focused on long-term investment properties and strategies, so the transition to the construction industry brought new challenges. However, dedication and commitment towards achieving results remain constant across roles

Commitment to integrity and excellence: What sets I&E Construction apart from others in the industry, according to Charlene, is the company ' s unwavering commitment to integrity and excellence They prioritize the safety of their workers and deliver highquality work to their clients This dedication to maintaining high standards is a key differentiating factor.

CAI and the homeowner's association industry: Charlene expresses her love for CAI (Community Associations Institute) and the homeowner's association industry. She appreciates the harmonious balance between education, initiatives, recognition, and networking that CAI offers CAI chapters provide a community of professionals who work together to strengthen the homeowner experience by protecting investments and enhancing livelihood in communities.

Based on her experience, Charlene offers some advice for professionals in business development or similar roles:

Embrace challenges: Don't be afraid to step out of your comfort zone and take on new challenges This mindset can lead to personal and professional growth Build relationships: Focus on building strong and sustainable relationships with prospects and clients Understanding their needs and providing value should be at the forefront of your efforts

Maintain high standards: Strive for excellence in everything you do. Commitment to integrity and quality work will set you and your company apart from the competition Network and learn: Engage with professional organizations like CAI to expand your knowledge, build connections, and stay updated with industry trends and best practices

Charlene Darby's journey as a Business Development Manager offers valuable insights for professionals in the construction and business development fields. By embracing new opportunities, bridging the gap between marketing and sales, and prioritizing integrity and excellence, professionals can thrive and contribute to their companies' success