M3 EVALUATE DIFFERENT TACTICS APPLIED BY ORGANISATIONS TO DEMONSTRATE HOW BUSINESS OBJECTIVESCANBEACHIEVED.

Different organizations use various tactics to achieve their business objectives. Some common tactics that organizations use are:

1. Digital Marketing: In today’s digital age, digital marketing has become important for organizations to achieve their business objectives. Digital marketing includes social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising. By utilizing these tactics, organizations can reach a wider audience, increase their brand awareness, and generate leads that can be converted into customers.

2. Content Marketing: Content marketing involves creating valuable and relevant content that attracts and engages the target audience. This content can take various forms, including blog posts, videos, infographics, and eBooks. By providing informative and engaging content, organizations can establish themselves as thought leaders in their industry, build brand trust, and ultimately drive sales.

3. Promotions and Discounts: Offering promotions and discounts are a common tactic organizations use to increase sales and generate revenue. These promotions can be buyone-get-one-free, percentage off, or free shipping offers. By offering promotions and discounts, organizations can incentivize customers to purchase, leading to repeat business and customer loyalty.

4. Customer Relationship Management (CRM): CRM is a strategy that involves managing interactions with customers to improve customer satisfaction and ultimately drive sales. Organizations can use CRM software to track customer interactions, analyze customer data, and develop targeted marketing campaigns. Organizations can improve customer retention, increase sales, and generate repeat business by implementing a CRM strategy.

5. Product Differentiation: Product differentiation involves making a product or service unique by adding new features, improving existing features, or offering a unique value proposition. By differentiating their product or service, organizations can stand out in a crowded market, attract new customers, and generate higher profit margins.

Conclusion: Organizations can use various tactics to achieve their business objectives. These tactics include digital marketing, content marketing, promotions and discounts, CRM, and product differentiation. The key to success is selecting the tactics that align with the organization’s goals and target audience and executing them effectively. By doing so, organizations can achieve their business objectives and drive growth and success.

M4 PRODUCE A DETAILED, COHERENT EVIDENCEBASEDMARKETINGPLANFORANORGANISATION.

Introduction: This marketing plan outlines the marketing strategies that will be used by ABC Company, a fictional organization that specializes in producing organic skincare products. This plan aims to increase the visibility and awareness of ABC Company’s products in the market, attract new customers, and increase sales.

1. Situation Analysis: ABC Company operates in the organic skincare market, a growing market segment due to increased consumer demand for eco-friendly and natural products. The company has a range of products, including cleansers, toners, moisturizers, and serums.

However, the company faces stiff competition from established brands in the market, and its market share is relatively small.

2. SWOT Analysis: Strengths:

 Specializes in organic skincare products

 High-quality products

 Strong customer loyalty

Weaknesses:

 Limited marketing budget

 Limited product range

 Low brand awareness

Opportunities:

 Growing demand for organic skincare products

 Increasing popularity of e-commerce

 Expanding product range

Threats:

 Intense competition from established brands

 Changing consumer preferences

 Economic instability

3. Objectives:

 Increase sales by 20% within the next 12 months

 Increase brand awareness by 30% within the next 6 months

 Expand product range by introducing two new products within the next 9 months

4. Target Market: ABC Company’s target market is females aged 25-45 years who are healthconscious, environmentally conscious, and willing to spend more on organic and natural skincare products.

5. Marketing Mix (7Ps):

Product: ABC Company will continue to produce high-quality organic skincare products. It will also introduce two new products, a face oil, and a night cream, within the next 9 months.

Price: ABC Company will set competitive prices with other organic skincare brands in the market. However, prices will also reflect the company’s high-quality standards.

Place: ABC Company will sell its products online through its website and through ecommerce sites like Amazon and Sephora. The company will also partner with select brick-and-mortar retailers to expand its reach.

Promotion: ABC Company will use a variety of marketing channels to increase its visibility and reach its target audience. These channels will include social media advertising, email marketing, influencer marketing, and public relations.

People: ABC Company will ensure that its employees know its products, brand, and values. This will help build customer trust and provide a positive customer experience.

Process: ABC Company will ensure that purchasing products are simple, fast, and convenient for customers. The company will also prioritize product quality control and customer service.

Physical Evidence: ABC Company will focus on ensuring that its branding is consistent across all touchpoints, including product packaging, website design, and social media presence.

6. Implementation: ABC Company will implement the marketing plan by starting with a soft launch of its new products to its existing customer base. The company will also partner with influencers and bloggers to increase its reach on social media platforms. The company will also invest in Facebook and Instagram advertising campaigns, email marketing, and public relations efforts. The company will also monitor its progress through regular data analysis and adjust its strategies accordingly.

7. Budget: The marketing budget for the next 12 months will be $100,000, with a focus on digital marketing efforts such as social media advertising, influencer marketing, and email marketing. The company will also allocate a portion of the budget for public relations and events.

Conclusion in Unit 2 Marketing Essentials

In conclusion, Unit 2 Marketing Essentials in HND Business, is an important module that covers key concepts related to the marketing function and its role in achieving overall business objectives. The module covers the different elements of the marketing mix, including product, price, promotion, place, people, process, and physical evidence, and how they can be used to develop a marketing plan. The module also discusses the interrelationships between an organization’s marketing function and other functional units, such as finance, operations, and human resources.

In order to successfully complete the module, students need to have a good understanding of the marketing function and its role in achieving business objectives. They also need to be able to apply the different elements of the marketing mix to develop a comprehensive marketing plan tailored to the organization’s specific needs. By doing so, they can demonstrate their ability to analyze, evaluate, and apply marketing concepts and techniques in a real-world context and contribute to the success of their organization.

How can HND Assignment help you with Unit 2 Marketing Essentials in HND Business Management?

Here are some ways in which HND Assignment Help can help:

1. Understanding of key concepts: The expert team at HND Assignment Help can provide students with a clear understanding of key marketing concepts, such as market research, marketing mix, branding, segmentation, targeting, and positioning.

2. Assistance in creating marketing plans: The team can guide students in creating effective marketing plans by providing them with the necessary tools and techniques. They can also help identify marketing goals and objectives, develop strategies and tactics, and evaluate the plan’s effectiveness.

3. Analysis of real-world case studies: HND Assignment Help can assist students in analyzing case studies of different multinational businesses such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, and BP. This will help students understand how these businesses implement marketing strategies and how they address challenges in their respective industries.

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Overall, HND Assignment Help can be a valuable resource for students studying Unit 2 Marketing Essentials in HND Business, providing the necessary guidance and support to excel in their studies.

This unit links to the following related units:

Unit 1 Business and the Business Environment

Unit 42 Planning for growth

Unit 41 Brand management Assignment HND

Unit 40 International marketing

Unit 37 Consumer behavior and insight

Unit 38 Customer value management

Unit 39 Sales management

Unit 47 Business Intelligence

Unit 34 Business Systems

Unit 35 Developing Individuals, Teams and Organisations

Unit 33 Business Information Technology Systems

Unit 32 Business Strategy

Unit 31 Statistics for Management

Unit 30 Taxation

Unit 10 Financial Accounting

Unit 9 Entrepreneurship and Small Business Management

Unit 8 Innovation and Commercialization

Unit 7 Business Law

Unit 36 Human Resources

Unit 12 Organizational Behavior

Unit 11 Research Project

Unit 6 Managing a Successful Business Project

Unit 5 Management Accounting