Get HND Business Unit 2 Marketing Essentials Assignment Help

The aim of Unit 2 Marketing Essentials in HND Business is to provide students with an understanding of the fundamental principles of marketing and how they can be applied to real-world business situations. This unit aims to develop students’ knowledge and skills in analyzing customer needs and behavior, conducting market research, developing marketing strategies, and implementing marketing plans. It also aims to equip students with the ability to evaluate the effectiveness of marketing activities and the role of marketing in achieving business objectives. Through this unit, students will understand the marketing concept and its importance in the contemporary business environment. HND Assignment Help can assist students studying Unit 2 Marketing Essentials in HND Business.

Get Assignment Help With Unit 2 Marketing Essentials in HND Business Management

This session highlighted the significance of marketing principles and techniques for creating a fundamental marketing plan. The session also discussed the internal and external operations of various multinational businesses, including Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, and BP. This discussion aimed to enhance students’ understanding of the current module.

Learning Outcomes in Unit 2 Marketing Essentials

LO1 EXPLAIN THE ROLE OF MARKETING AND HOW IT INTERRELATES WITH OTHER FUNCTIONAL UNITS OFAN ORGANISATION.

Marketing is a critical business function that plays a vital role in the success of an organization. It involves identifying, anticipating, and satisfying customer needs and wants by creating, promoting, and distributing products or services. Marketing is not just limited to promoting and selling products; it is an all-encompassing process that involves understanding the market, analyzing customer behavior, creating products that meet customer needs, and ensuring customer satisfaction.

The role of marketing is interrelated with other functional units of an organization. Here are some examples:

1. Operations: An organization’s operations function is responsible for producing and delivering products or services. Marketing plays a crucial role in providing insights into customer preferences and demand, which can help operations teams optimize their processes to meet customer needs more effectively.

2. Finance: The finance function of an organization is responsible for managing the financial resources of the organization. Marketing plays an important role in generating revenue for the organization, which is necessary to meet the financial objectives of the organization.

3. Human resources: The human resources function of an organization is responsible for recruiting, training, and retaining employees. Marketing can help attract and retain the right talent by promoting the organization’s brand and values.

4. Research and development: An organization’s research and development function is responsible for creating new products or improving existing ones. Marketing plays a vital role in providing insights into customer needs and preferences, which can help R&D teams develop products that meet customer needs more effectively.

In conclusion, marketing is a crucial function that interrelates with other functional units of an organization. It provides valuable insights into customer needs and preferences, which can help other functions in the organization to optimize their processes and meet customer needs more effectively. A well-integrated marketing strategy can help an organization achieve its objectives and maintain a competitive advantage in the market.