Color Palette...................................................................................................Pages

Brand Color

Color use is as significant and important as the images, symbols and marks that define our visual identity. The NDB color palette contains integrated color solutions and definitions adaptable for a range of marketing, merchandising, web and related communications. To maintain a uniform brand identity and fulfill the school’s broader communications needs, we must all take great care when selecting appropriate colors for both print and online uses. From a specification standpoint, this system also provides accurate color guidance for suppliers and vendors who produce our commercial merchandise, clothing and print materials. These colors are approved for their proven versatility and consistent quality across multiple mediums.

Use of Color

Primary and secondary colors can be used freely and within combination with one another. Primary colors do not have to be included on every design. Some designs may include a combination of primary and secondary colors, while others may include primary or secondary colors. Body copy should always be legible and preferably either dark gray or black. The colors specified here are the only colors to be used in any outwardfacing document or design in order to keep the strength of the NDB brand.

Color Specifications

Each color has a precise mix for print and on-screen use. Please follow the specific color breakdowns for all media.

Primary Colors Color Transparency

The secondary color palette is further expanded with the use of transparencies. By using transparency instead of solid colors, it humanizes the brand by evoking connection and conveying dimension. Creating transparencies are achieved in two ways, either with the opacity percentage or by using the multiply feature. The percentage of the opacity can vary, the goal is to keep the hue of the color present.

#00539f PMS: 653 CMYK: 100.79.16.3 RGB: 0.75.142 #ffc82f PMS: 123 CMYK: 0.24.94.0 RGB: 255.196.37 #8d9092 PMS: Cool Gray 7 CMYK: 0.0.0.53 RGB: 153.153.153 #58595b PMS: Coll Gray 11 CMYK: 0.0.0.80 RGB: 90.90.90

Secondary Colors

#de1d84 PMS: 219 CMYK: 1.88.0.0 RGB: 235.68.152

#762c49 PMS 7642 CMYK: 43.90.50.31 RGB: 118.44.73 #844cb0 PMS: 2587 CMYK: 59.66.0.0 RGB: 122.104.174 #ef7c02 PMS:716 CMYK: 0.45.91.0 RGB: 249.157.49 #0097a9 PMS 320 CMYK: 100.0.31.7 RGB: 0.160.175

#0A406B CMYK: 100.79.33.20 RGB: 10.64.107

Tiger Bots Primary Colors

#0F6BAD CMYK: 90.57.5.0 RGB: 15.107.173 #ffc82f PMS: 123 CMYK: 0.24.94.0 RGB: 255.196.37

#ffc82f CMYK: 0.24.94.0 RGB: 255.196.37 #6087A8 CMYK: 67.40.21.1 RGB: 96.135.168 #B7CECA CMYK: 29/10.19.0 RGB: 183.206.202