Writing for Social Media

Our writing for social media should generally follow the style points outlined in the Voice and Tone and Grammar sections below. Here are some additional pointers:

Write short, but smart. Some social media platforms have a character limit; others don’t. But for the most part, we keep our social media copy short. Aim for 1-2 sentences.

Simplify your ideas or reduce the amount of information you’re sharing—but not by altering the spelling or punctuation of the words themselves. It’s fine to use the shorter version of some words, such as “info” for “information. ” But do not use numbers and letters in place of words, such as “4” instead of “for” or “u” instead of “you.

Engagement

Do your best to adhere to NDB style guidelines when you’re using our social media channels to correspond with users. Use correct grammar and punctuation—and avoid excessive exclamation points or Imojis. When appropriate, you can tag the professional subject of your post on Twitter or Facebook (do not tag students or personal accounts). Never ask for retweets, likes, or favorites.

When writing a post, think about how we want our viewers (mainly current and prospective families) to FEEL:

Goal of NDB Main School Social Media Accounts

Connected Inspired Energized Connected to our community The warmth of NDB The spirit of NDB

To share the latest happenings and upcoming events at NDB. To provide a holistic view into NDB, including academics and classroom activities, athletics, clubs and leadership groups, faith, events, community service, sisterhood and school spirit.

Content Produced by Students

If a student(s) drafts social media content, it must be approved by the communications and marketing manager or by an approved leadership member designated by the communications and marketing manager before posting.

Photo Credits

When faculty, staff, parents/guardians or students provide the school with any photos, they are granting permission to NDB to utilize the photos on social media and in marketing materials. We do not grant individual photo credits unless we are required to do so by a third party photography contract. Whether we are a faculty/staff member, parent/guardian, or student, our goal is to promote NDB, not individual photographers of NDB.