CMYK
in focus
“We see the Industry is looking for technologies to enhance communications, foster collaboration and boost revenues.“ What is the current trend of networking solution in India?
As enterprises are looking at upgrading and replenishing networking equipment, companies & vendors are more bullish and the networking market in India is poised for strong growth in the coming years. In today’s globalized economy and increased demand on networks the IT departments are under pressure to make the network available anytime, anywhere on a wide variety of devices that are secure and reliable. Also, with massive growth in bandwidth intensive applications and a clear collaboration of next-generation mobility solutions, enterprises are looking at investing in network solutions to ensure continued and improved productivity at low budgets. The Industry will move towards reducing energy consumptions in the network that encompasses intelligent design thereby significantly reducing the carbon footprint and its impact on the environment. How far has been Eurotech's product able to position uniquely in the market?
Our BestNet brand of products helps improve operations efficiency, superior performance, high availability that saves time, provide clear visibility, and strengthen control over operations. The products under the BestNet brand ensure strict compliance with industry standards in quality and reliability. BestNet products are intended to achieve a better and stronger reach to current and future customers and embrace internal synergies. Eurotech is working with global corporations and new Generation companies to produce new products and advance technologies. What new technologies are going to dominant in this sector?
Mr. Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd
We are looking at technologies / enterprise networks that are intelligent and optimized for today’s requirements. Today; Video, Enterprise Mobility, Collaboration, and Cloud Computing present vast opportunities for IT organizations. We are working on network technologies that can deliver new service models while fostering business innovation and higher return on investments (ROI). BestNet is now a leading end-to-end provider of Networking Products and offers the best mix of Data Networking and Communications product line that encompasses the active and passive list of offerings. Which emerging markets would your company like to focus on and why?
Our Current clientele are from verticals like: large enterprises, software development centres, BFSI, Data centres apart from the Small and mid size companies. On the other side we have strong presence with Public sector undertakings like: Defence, Railways, ISRO, and DRDO to name a few. We continue to focus on these verticals since there is ample growth and opportunity. What are the major challenges before you in increasing sales and how are you addressing these challenges?
We had to focus on ensuring a robust technology solution that is viable and suits customer’s demands and we have been successful in positioning the BestNet products along with major brands. We constantly worked towards empowering our channels and see what can be done more to Eurotech Technologies Pvt Ltd bring together technology add value to their portfolio; and also ensure customized and specific solutions made to suit the customer's infrastructure needs. The company is continuously and engineering to create solutions for the benefit of our working towards innovations in technology and progressing to move to the customers and place a high degree of trust in our partnership next architecture of networking and IT infrastructure product line that can with our clients and hope for a teamwork and co-operation support the growing demands of technology environment. The BestNet brand is intended to be committed to its partners, reseller’s community and customers.
with our clients in our continuous effort to stride forward now and grow together with today's businesses to help gain a competitive edge. In an interview with Mr. Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd about the trend of networking solution and new emerging technologies in this segment. Excerpts of the interview:
What type of support and training program you are providing for the channel partners in India?
We are committed to our partners and therefore have created an ecosystem to help them engage with us along with their core competencies right from demand generation to post sales support. We are expanding our partner programmes and provide partners with necessary technical training and certification. Our reseller programme offers partners training and education that is needed to transform their customer’s environments into converged Infrastructure.
Do you think that your networking solutions will provided complete solution to the end-users?
BestNet brand is optimally positioned to address the unique demands of Networking and Communications requirements of enterprises across all industry verticals. As we see the Industry is looking for technologies to enhance communications, foster collaboration, and boost revenues. Therefore, while deploying a robust Network infrastructure the focus will be on the adoption of technology to reduce expenses, quick ROI, enhance employee productivity and time to market. We are working on these lines to ensure that the end user is satisfied with a complete networking solution. Why should people buy your product - instead of other similar products available in the market?
24
National Computrade News | 15Feb. - 28 Feb., 2012
Since inception, we had a culture and philosophy of customer as a partner and community involvement. It is embedded in our DNA and driven through our vision, strategic planning, and execution. Our product line comes with superior value, competitive pricing, fast delivery and excellent support. We are looking at the Indian market with our go to the market capability, by better servicing the customers through our well-equipped resellers. A lot of the improvements in our GTM strategy are that we can begin to offer our customers a much broader value proposition. CMYK