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Cover Story our position, Biostar stand as the TOP3 MB Global brand, this is an award from the Taiwan Foreign Trading Affairs,” said, Simon Wu of Biostar. “As our product is made in India & made for India, we do not see much competition happening we are offering channel & customers product suited to our conditions & ensuring value/ performance proposition to ensure lower TCO in long term. We choke out different strategies for our product. Like, price position close to market leaders but with additional features to ensure PRICE /PERFORMANCE value add which helps reduce TCO in long term. Strong channel base of National Distributors/Regional Distributors across India with INGRAM MICRO as distribution partner, 34 re-distribution partners. Legacy of sales, marketing & service experience of Joint Ventures. Continued & sustained channel promotion to ensure assured ROI to channel in terms of profitability, ROCE for distributors. SI/ OEM benefit with long term savings on ‘working capital’ employed. Our own service network with confirmed 3BD/7BD TAT, committed ‘BURNT WARRANTY’, ‘3 –YEARS CARRY IN’, 66 own locations,” said, Sharma of Digilite. “Cut throat competition is a perception!! In a technology market the product sells on its features, specifications and after sales support. As mentioned earlier there has been various brands who have brought down the ASP of the motherboards. Unfortunately some named brands get into the price competition and cut costs in their quality and thus create the so-called ‘cut
throat competition’ where distributors , dealers and resellers are fighting for mere Rs 20-30/ per board. Mercury has maintained its stand by keeping a consistency in the product quality and service support. We are one of the oldest Motherboards brands in the country. There has been a consistency in the supply, support and promotional activities of Mercury motherboards. This Mr. Indrajit Sabharwal, has become our MD Simmtronics Semiconductors LTD competitive edge in “The global technology market is witnessing a growing race the market wherein among manufacturers to introduce the lowest carbon emission partners are aware of and most environmentally friendly products in order to enable the sincerity of the their customers to become a part of a healthy and green society organization and the tomorrow. Simmtronics is taking aggressive steps to accelerate commitment of the this trend .This year we have launched VIA product with GO brand to the market. GREEN campaign and covered 20 cities show.” Mercury enjoys a handsome set of loyal MercPartners who have supported and “In a current situation every industry have been a catalyst in the growth and position of cutthroat competition and being we are the late Mercury in the country,” said, Das of Kobian India.
National Computrade News
30 Sept. - 14 Oct., 2011
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