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RESEARCH OF CIGARRATE Miss.Nattakarn Phithaksarid 5805112


CIGARETTE

BUSINESS ECOSYSTEMS

COMPETITRE ANYLYSIS

STAKE HOLDER


TRADE ASSOIA TIONS

BUSINESS ecosystem GOVERMENT AGENCIES & OTHER REGULATIONS BODIES


6, the world's largest tobacco company Phillip Morris International, worth 5.7 trillion baht as the company spun off from Altria Group to trade outside the United States. At the L & M brands Marlboro. the British 4.7 trillion baht worth your American the Tobacco company British citizenship. Branded sales of Dunhill and Lucky Strike, and if the merger with Reynolds American to become a leader in the tobacco market in the world. Altria Group, worth 4 billion baht changed its name from Phillip Morris Companies had been the main company of Phillip Morris International and Kraft. Foods that the two companies are separated in 2550 and 2551, is currently the company's main Morris by USA the on Phillip. the Reynolds your American worth 3.1 trillion baht. Recently became a subsidiary of British American Tobacco brands Newport, Camel, Pall Mall Kent, and Capri Japan Tobacco, worth 2.1 trillion baht Japanese companies at the beginning of the establishment of the government branded Cabin, Camel (outside the United States. ), Mevius, Sakura, Salem (outside the US) and Seven Stars, Imperial Brands, worth 1.4 trillion baht of British citizenship. The company's core brands include Davidoff Davidoff, West, Golden Virginia, Drum , and Rizla.

THAI tobacco

PHILLIP MORRIS INTERNATIONAL THAILAND

BRITISH AMERICAN TOBACO DUNHILL


Net profit (millon)

Market share 62-63%

leading brands Krongthip 90, Wonder, SAIFON

Net sales (million) 48,600 (bth)

THAI BACCO Tobacco factory is the state agencies, the Ministry of finance. A cigarette manufacturers one of the country, there are occupied in the 20 brands.

6,000 (bth)

The number of stores 500,000


Market share Net profit (millon)

26.7%

leading brands L&M Marlbolo

Net sales (million) 15,300 (bth)

Phillip MORRIS company (Thailand) co., Ltd.

Phillip MORRIS company (Thailand) co., Ltd.is a subsidiary of Philip Morris International's channels.The company, which is the largest multinational cigarette in the world is a company importing cigarettes brand, l & m and marlbolo From the Philippines

733 (bth)

The number of stores 200,000


Market share

Net profit (millon)

3.1%

British american tobacco dunhill leading brands Camel , Pall Mall Kent 555

Net sales (million) 283 (bth)

The company, British American Tobacco limited due to low market shareis highlighted. Marketing the newsmokers, a group of students, especially in entertainment in Bangkok and big cities,especially around the University. The cigarette packet exchange tickets (focusing on teenagers), this company has a Thai company name company Goldimex serves as a sales and distribution.

13.2 (bth)

The number of stores -


electronic cigarette Electric cigarettes have been encouragedas an alternative for smokers. It is safer than cigarette smoking to 95% of the electricity in Thailand is forbidden to import goods.

It has a turnover of illegal sales of over 6 billion baht and the approximately three hundred thousand people who want to quit smoking.


Competitive ANYLYSIS THAIBACCO

Phillip MORRIS company (Thailand)

British american tobacco dunhill

electronic electronic cigarette cigarette

Market share

62-63%

26.8%

3.1%

No information to appear

leading brands

KRONGTHIP90,WONDERS SAIFON90

L&M , MARLBOLO

CAMEL, PALL MALL KENT, 555

NET SALES (MILLON)

48,600

15,300

283

No information to appear

nET PROFIT (MILLON)

6,000

733

13.2

No information to appear

200,000

No information to appear

No information to appear

The number of stores

500,000

TEENS POSITION

LOW COST

MEDIUM

PREMIUM

PREMIUM


Industry size Tobacco farmers involved as many as 18,000 people per year to tobacco trade is worth 2,200 million baht.

http://www.thaitobacco.or.th/th/


GOVERMENT AGENCIES & OTHER REGULARY BODIES

CUSTOMER

operator


CUSTOMER

operator

- No persons under 20 years buying cigarettes.

- No advertising, promotion of the direct and indirect.

- No persons under 18 years selling cigarettes. - Smoking is prohibited in public, schools, hospitals, office buildings, a zoo in the area.

- Don't share sales subsidiaries - Don't show the price. - DO NOT CSR


Environment Issues


- Smoking around the world, causing a 2.6 million tons of carbon dioxide a year, and 5.2 million tons/year of methane gas. - all over the world use firewood tobacco curing per year as 175 MCM.The use of firewood forest area of 15.5 million acres. - tobacco farming and production caused deforestation and growing up to 108 million hectares per year. - tobacco farming to use pesticides and kill weeds as well. The residue in soil and water. - 10% of fire all over the world. Are caused by smoking. - all over the world use firewood tobacco curing per year as 175 MCM. The use of firewood forest area of 15.5 million acres.

http://www.green.in.th/blog/discovery/1620


- the smoke pollution in indoor air the most dangerous. - from the survey statistics, the 2550 found that Thais than 9.5 million people smoking. - Based on a survey of the National Statistics Office. Found that Thailand than 9.5 million smokers . - the cigarette made of cellulose acetate Which is a kind of biodegradable plastictakes 10 to 15 years. - each year with cigarette butts over 5 trillion pieces all over the world, has weight,combined 845,000 tons. - only in daily cigarette butts happened over 100 million pieces. - 1 in 3 of waste all the seaside and the beach is a waste from cigarettes.

http://www.green.in.th/blog/discovery/1620


Environment Issues The number of cigarette butt waste per year.

The other waste

20%

80%

Data from : Ocean Conservancy


- Sensory perception of smell and taste. - Acts have reduced . - eyes watery . - Carbon monoxide levels in the lungs And in the blood to rise. - The heart beats faster And blood pressure rise - There are more acid in the stomach. . - There was a bad smell on clothes. -breath odor. And bad breath.

Short-term effects


Long term effects. The cause of the disease, including - Lung cancer and cancer in various parts of the body such as the neck, esophagus, larynx, and bladder. The disease of coronary artery disease and ischemic heart disease, there is a risk of symptoms of heart failure. Stroke, coronary and other arteries constricted, and chest and abdominal aneurysm. Emphysema, chronic inflammatory airway diseases. The sexual function decline. From the blockage of blood vessels of small artery nerve. About controlling the erection. The symptoms of coronary arteries to narrow arms and legs may need to cut his arm or leg.


Company

THAI ToBACCO

USER

Stakeholder Stakeholder

Saleman

SHOP


Behaviors


the environment

fRIEND

The cause

FAMILY

themselves

http://btc.webofficedesign.com/


To join the society The influence of propaganda smoking is normal

There are people in the house smoking It is normal Imitate

- Be a friend invite - To accept a group of friends the environment

fRIEND

FAMILY

themselves

try COOL clear Relax http://btc.webofficedesign.com/


PERSONAl Name: Nancy, Age 28 years, a company employee. I am an employees of a private company. I like evening party I began to turn their attention to health, but I do not have time to exercise. So I want to start taking care of yourself is the first thingto quit smoking. But I still can not quit smoking because I love to party.

name: eagle , 18 years. students. I started the pub since the age of 16 years. I love to meet the society of friends. During lunch at school I always smoking 2 - 3 cigars per day.


THe reason for smoking reduce stress smoking as a friend relax

http://www.ubu.ac.th/web/files_up/08f2016081710150364.pdf


the frquency OF SMOKING

Almost every day every day infrequently http://www.ubu.ac.th/web/files_up/08f2016081710150364.pdf


The needs of people to quit smoking Don't want to quit smoking

18.82%

want to quit smoking

81.18%

http://www.ubu.ac.th/web/files_up/08f2016081710150364.pdf


To stop using nicotine suddenly or gradually reduce nicotine consumption and then have the following At least 4 symptoms. depression, depressed. irritability irritable. restless. the weak pulse. do you want to eat more, or weight gain.


Nicotine Inhaler

Nicotine nasal spray

Bupropion

How to stop smoking by various methods in medicine Nicotine patch Nicotine gum

Nicotine solution

Guideline Intervention for Nurse to Help Smokers Stop Smoking


Number of people who quit smoking using various methods

20.83%

People who quit smoking by using electronic cigarettes.

58.33%

The number of people who decide to restrain themselves from smoking.

16.67%

THE NUMBER OF people stop smoking because of poor health.


INTERVIEW


INTERVIEW How many cigarettes a day regular smoking?

- 80 % 10 cigarettes or less. - 20 % 11-20 cigarettes. Did you start smoking at age? 100% started smoking at the age of 16 years.


INTERVIEW Do you have any idea you want to stop smoking?

100% Reply wanted to quit smoking. Why do you want to quit smoking?

100 % Get to know the disadvantages of smoking You know smoking is bad, why not stop smoking? 80% can't quit. Because smoking has become routine. 20% answer I don't know.


HAVBIT

KEY INSIgHT HEATH

ENVIRONMENT


SKECTH IDEA


BRAND OF COMPOSITION

Expensive

CAMEL Pall Mall Kent

MArlbolo

older

younger

L&M SMS

HAVBIT

Cheap

KRONGTHIP


LOGO


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