Siti Naylisya Binte Mohd Ali G20190100 Major Design Studio
The CityWay:
People Shaping Spaces
Today, manufacturing has continued to shape our lifestyle. Mass production now represents cycle of our growing consumer culture
freedom you choose you be yourself
identit e u y tr
“It’s called the consumer society because it consumes us”
manufacturing
Mass production has subconsciously created a homogeneous identity in our retail society
Homogenization in Singapore’s retail Present in Singapore’s commercial district like Bugis Junction EXCESSIVE IMPORTED STYLES AND MULTI NATIONAL BRAND
IT HAS BECOME A PART OF THE CHARACTER AND IMAGE OF CITY
The independent article on Bugis Street
Article on Bugis St redevelopment
conserve for a space that’s claimed to be conserved of it’s spatial identity, it’s ironic how the retail usage of the space ends up being a generic identity
POSTMODERN STYLE AND URBAN DIFFERENTIATION ISSUES
commercialise
COMPANY NAME
12345 Main Street New York, NY 00000 Tel: 000.000.0000
Bugis Cube - A six storey commercial building consisting late-night hours, featuring retail shops, beauty salons, restaurants & karaoke.
Client Name 12345 Main Street New York, NY 00000 Tel: 000.000.0000
responding to BUGIS
Bugis Junction - Offering a mix of high street brands and regional Asian boutiques along with a variety of other specialty stores
PROJECT NO.
DRAWN BY
NH, MB
orth Street levation
ISSUE
Bugis Street one of the biggest, cheapest, and hottest places to come shopping in Singapore.
245.170
Project Name
PROJECT
HIGHSTREET
MM.DD.YY
CLIENT
Bugis + - A 10 storey mall directly connected by an overhead linkbridge to Bugis Junction
treet on 245.170
PROJECT NO.
DRAWN BY
NH, MB
Project Name
PROJECT
MM.DD.YY
ISSUE
Client Name 12345 Main Street New York, NY 00000 Tel: 000.000.0000
CLIENT
12345 Main Street New York, NY 0000 Tel: 000.000.0000
COMPANY NAME
RE-THINKING BUGIS BUGIS + LINKWAY to Bugis Junction
Located in the middle of the highstreet, the site aims to re-develop a strong character and image of Bugis Street
ABSTRACT conscious and unconsious
exploring the unconscious time acceleration caused by human movement and space awareness
ABSTRACT
DESIGN LANGUAGE
conscious and unconsious
positive and negative
exploring the unconscious time acceleration caused by human movement and space awareness
to articulate physical space by exposing and submerging in the sequence of interior and exterior
ABSTRACT
DESIGN LANGUAGE
PROGRAM PLACEMENT
conscious and unconsious
positive and negative
presence of absence
to articulate physical space by exposing and submerging in the sequence of interior and exterior
to generate a journey directed through layers of activities and programs
exploring the unconscious time acceleration caused by human movement and space awareness
LANDSCAPE FLOATING WALK FREEDOM MOTIVATE INSPIRE FINDINGS
BUILT-A-YOU RETAIL THEATRE
CONNECT
CAFE
PHYSICAL + DIGITAL
CONSUMER THEATRE
CLUELESS SEARCH
GROWTH REALISATION
EXISTING RETAIL
LIFESTYLE
SOCIAL
PROGRAMS
Digital Interactive Retail
Social Cafe
Retail Stores
Physical Interactive Retail
Roof Garden
Accessibility
Stores
Social Seating
Landscape
Retail Theatre Accessibility
Retail Stores PROJECT NO.
DRAWN BY
3rd Floor
NH, MB
245.170
Project Name
PROJECT
Client Name 12345 Main Street New York, NY 00000 Tel: 000.000.0000
CLIENT
Retail Display Landscape Void
ISSUE
Stores
MM.DD.YY
12345 Main Street New York, NY 00000 Tel: 000.000.0000
COMPANY NAME
Roof Exposed
North Street Elevation
Garden Roof
Roof
Fitting Room
Social Cafe
Digital Interactive Screen
2nd Floor
A.01
Roof Garden
Nort Elev
A.01
A.01 Retail Theatre: Physical Display
Vertical Access exposed to outdoors
Physical Retail Stores
Retail Theatre: Interactive Retail Screens
Social Seating overlooking landscape and interior
Social Cafe exposed to the city
Physical Retail Store
Retail Theatre: Interactive Retail Screens
DESIGN SYSTEM
Adapting the existing form
The grid system reconfigures a new circulation and division of space.
RETAIL THEATRE REVERSING THE CONSUMER CYCLE
RETAIL THEATRE
Build your ideas Stop and create an individual style without the visual of brand name
The unconscious shopping experience by the people
Own It
Bugis Plus Extended Bridge Final Year Project
PROJECT NO. DRAWN BY
Naylisya Ali
The CityWay
ISSUE
PROJECT
13.06.2020
LOCATION
Victora Street Bugis
Save to refer the next time or publish it on the screen to inspire people to create.
Consider
Reserve items if you would like to try or purchase - and anticipate for it to be ready upstairs
RESERVED NO. 221
RE-THINKING RETAIL Brands produce 52 micro collections every year
Upon release, textile waste of unwanted past collections occur
De-Manufacture Retail Alternative form of consuming is re-justifying these items to give freedom in creating a personal style without the influence of new trends
LANDSCAPE - CAFE REVEALING SPACE THROUGH DESTRUCTION AND REFLECTION
LITTLE CAFE
BLURRING THE BOUNDARIES removing the roof aims to intertwine both volumes and exposing it to the elements of people creating the space
Subconscious cafe to interact with the retail on-goings as a comfort space
A COVID CONSIDERATION
PROJECT NO. DRAWN BY
Final Year Project
Bugis Plus Extended Bridge
Customer Seats
Naylisya Ali
The CityWay
ISSUE
PROJECT
13.06.2020
LOCATION
Victora Street Bugis
Pick Up/ Deliveries
Attached stools and raised partition
Contactless Purchase
Order Station
LOCATION
JECT NO.
JECT
al Year Project
A COVID CONSIDERATION For safety, privacy and public e CityWay
DIVIDING THE PROGRAMS
Bugis Plus Extended Bridge
DESTRUCT AND REVEAL Embracing the city inside out
Victora Street Bugis
PLAYING WITH SPEED Disrupting human conscious of space
INVERTED ACCESS Breaking away from the enclosed vertical movement
To excite and thrill consumers in their experience
RETAIL STORES BRIDGING HUMANITY AND INDUSTRY
SHAPING RETAIL
Allowing people to create and give colours to the space
Bugis Plus Extended Bridge Final Year Project
PROJECT NO. DRAWN BY
Naylisya Ali
The CityWay
Leaving your trace A.13
ISSUE
PROJECT
13.06.2020
LOCATION
Victora Street Bugis
Personal Touch Reserved items to be hung for individual customers upon anticipating for it.
Showcasing the created styles of the customers, people inspiring people
EVER CHANGING RETAIL
HUMANITY AND INDUSTRY Giving a space to still sell new products while shining a light on re-considered lines
Naylisya Ali
PROJECT NO. DRAWN BY
Fitting Room/ Storage
A.13
ISSUE
PROJECT
The CityWay
Final Year Project
Bugis Plus Extended Bridge
A pop up implementation is used to allow multiple brands the opportunity to involve themselves in this co-existence of humanity and industry
13.06.2020
LOCATION
Victora Street Bugis
PERMANENT LOOKING POP-UP
multi purpose system used to acquire to different type of stores items
LANDSCAPING RETAIL THEATRE
LANDSCAPING ROOF GARDEN
A.12
THE CITYWAY
Designed to inspire personal insight, expand awareness, enhance self confidence and develop a sense of presence through the phenomenon of bridging humanity and industry.
Thank You
The CityWay:
People Shaping Spaces