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Harbour City 海港城
In order to take an effective representative sampling, we looked at four popular malls, each with a different strategy for attracting clients, and each with a different iconic public space associated with it.
1. Harbour City 海港城
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Location ................................................................................................................. in Tsim Tsa Shui Targets .................................................................................................... Mainland Chinese tourists Iconic Public Space .................................................“Harbour City Promenade” with pop-up events
2. Festival Walk 又一城
Location ..................................................................................................................... Kowloon Tong Targets ............................................................................................................. Hong Kong Families Iconic Public Space ......................................................................................Glacier Iceskating Rink
We examined their ownership information, diagrammed their spatial and programmatic qualities, observed their material and environmental characteristics, and along with behavioral observations, synthesized these levels of information into a multiperspectival snapshot for each public space.
3. Pacific Place 太古广场
Location ........................................................................................................................ in Admiralty Targets ....................................................................................................... Affluent Businesspeople Iconic Public Space .........................................................................................................Park Court
4. Hysan Place 希慎广场
Location ....................................................................................................................Causeway Bay Targets ................................................................................................................. Hong Kong Teens Iconic Public Space .....................................................................................................Hysan Atrium
Tsim Sha Tsui
Developer: Wharf (Holdings) Limited Architect: Multiple Architects latest extension by Foster & Partners Year Opened: 1989 renovated through 2001-2003, 2012-2015 Retail Space GFA: 190,000m 2
Turnover(June 2019)...........................................................HK$3,529Million Retail Occupancies(June 2019).............................................................96%
Tourist and Local Buses
The Wharf (Holdings) Limited is also the owner of Star Ferry, Hong Kong’s iconic commuter boats.
“Harbour City has become a must-visit “retailtainment” destination for locals and tourists. It is also the preferred location of showcase to Mainland China market
for the world’s best-in-class brands.”
- Wharf (Holdings) Limited
In 1987, Harbor City was a re-branding of a series of malls converted from warehouses by the wharf of the Victoria bay. the largest and most diverse shopping mall in Hong Kong renovated from a bayside dock. The mall attracts shoppers and consumers beyond the border of Hong Kong.g.
Located at the heart of the city alongside the beautiful Victoria Harbour, Harbour City offers a wide range of shopping, dining, entertainment and sightseeing options.
The front entrance plaza features a connection to Tsim Sha Tsui Star Ferry Terminal as well as the Canton Road. The plaza features one of Hong Kong’s most prominent pop-up sets for locals and tourists.
An iconic mall to many mainland China tourists. It served as an instant destination for Chinese consumers to Hong Kong. Shoppers from China would travel to harbor city with suitcases to make exuberant amount of purchases.
