PORTFOLIO
ABOUT ME :
“A problem solver who believes design is not an Art, It is the outcome of what’s business and customer need!” “Nattanan , Mint” +66 84 2295969
MY PROFESSIONAL JOURNEY : MANA Pattanakarn Co., Ltd, 2020, Senior Brand Designer MA in Design Strategy and Innovation, 2018-19
Skechers (Thailand) Limited , 2017, Visual Brand Designer
Central Marketing Group (CMG) , 2014, Retail designer B.I.D Industrial Design, ArchCU , 2011-14
WHAT DO I LOVE ? : Visual Brand Identity Brand strategy
Experience Design Communication Design
Research & Development
Service design
WHAT MAKES ME STRENGTH ? : Project management
Open-minded
Enger to Learning new Things
Result-oriented
WHAT DO I INTEREST ? : Digital Experience Social Enterprise
Website / App design IoT
Circular Economy
WHAT MAKES ME RELAX ? :
BRANDING & COMMUNICATION Online ads / Campaign KV / CONTENT/ Motion ads / Corporate Branding / Collaboration project
MANA STAYCATION Inspired by Nespresso Corporate Brand communication campaign The collabration project between MANA and Nespresso. The idea of this campaign is to emphasis and create brand awareness of MANA Residencial projects (Baranee) by using Nespresso brand reputation. The campaign story concept is ‘Staycation’ which is the moment that you can getaway and enjoy the coffee at home.
STAYCATION
Inspired by Nespresso
Uniqueness of coffee blend
Uniqueness of Courtyard Design house
Corporate brand campaign Key Visual
Campaign logo , Campain Key Visual, Gift away packaging Design
Corporate brand campaign Canvas Ads
Design Asset - MANA STAYCATION
Corporate brand campaign Online FB Ads
Ads Collection - MANA STAYCATION
Logo Ideation Development
MANA Brand Family - brand identity design The concept of the Family Logo of “MANA” is to use the ‘triangle’ shape which it is the part of Company logo and it has a long heritage of being a subsidary company of NAWARAT PATTANARN. The union of trianagle will represent the MANA’s employee that is shaped to “ Heart ” as MANA care and Wind Mill as a MANA Family which they aim to create sustainable community for their residencies.
MANA Brand Story - illustration design The concept of “MANA” brand story embraced the brand message that is ‘designing life’s foundation’ which use the 3 key charactors of brand family. The concept idea is to capture the best moment where MANA staff interact with their residencies by using simple design element and illustration charactor to express Smart life community.
Corperate brand commuication design
DESIGNING LIFE’S FOUNATION
Ads Content - MANA Brand family
02 111 0999
Corperate brand commuication
Complimentary - Label bottle design
ASPEN B Q2 Campaign - KV design According to the project concept is Urban - One - stop Living which designed for young adults, first jobber and people who have urban Lifestyle. The concept of MKT campaign is to gain awareness and attract new customer who age 25 - 35. The design theme use the Bauhous Style to represent modern and energetic which it is pop culture in late 2019 until present. By using the viabriant tangerine that gains attraction and stand-out for both online and offline production.
Key Visual Design
Q2 Campaign - ASPEN CONDO
FB CANVAS Ads Design
Q2 Campaign - ASPEN CONDO
VDO 15 sec Story board
Q2 Campaign - ASPEN CONDO Link VDO : https://timeline.line.me/post/_daUV4W_xR0e4qGotXQexB177pCVauzInJUQIwr4/1159298560304021739
CONTENT / KEY Visual Design
+2
Ads Content - ASPEN CONDO
Key Visual Design
MKT Campaign - BARANEE PROJECT
Key Visual Design
MKT Campaign - BARANEE PROJECT
CONTENT / KEY Visual Design
+2
Ads Content - BARANEE PROJECT
Key Visual Design + Story Board
MKTVDO Content - BARANEE PROJECT
Content Alblum Design
FB POST - BARANEE PROJECT
Content Alblum Design
FB POST - BARANEE PROJECT
ASPEN C Q1/21 Brand Direction - KV design Due to the concept of Aspen C represents the Urban-Lux-Living which full of modern-classsic inspiration. To underpined the ‘modern-classic’ and Luxuury, the communication design concept was coming up with the idea of Hotel-look-alike , more faminine and elegant that is served by the target need and customer lifestyle. Pink Salmon and white golds will use as an accent color nor pale taupe and brown will us as the main color that recognised as the eurpoen architecture in the past. The photoshooting direction set as Hotel vibes with natural glare light aim to represent the connection to nature which we feel when we’re relaxing at the hotel.
Content Alblum Design
FB Post - ASPEN CONDO PHASE C
Key Visual Design Direction
Communication Design - Aspen Phase C
Marketing promotion visual design Underwear Group (CMG) To develop and implement marketing communication strategy for seasonal product and global brand identity through a print-ad for improve in-store experiences. .
Marketing promotion visual design Underwear Group (CMG) To develop and implement marketing communication strategy for seasonal product and global brand identity through a print-ad for improve in-store experiences. .
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All about the details.
In-store signage
,
Brand guideline strategy & implementation
Hush puppies Thailand
To develop and implement marketing communication strategy for seasonal product and global brand identity through a variety of brand touch points both online and in-store point of sale. .
PRODUCT KEY VISUAL Hush puppies Thailand
To create a visual communication for promotinga new product line which it implemented from global brand strategy and brand guideline.
PHOTOSHOOT STYLING CONCEPT / KV Production / Photoshoot stylist
Crossaint Grab & Go project
CAPTAIN M
Crossaint Grab & Go project Due-to Covid-19 pandemic, This project aims to address new beakfast menu for serving the residencies who live near by Captain M and to increase sell target during Dine-in restriction of the pandamic. By solving the problem, the grab & go came up which the new experience design. The new menu photoshooting & key visual designed by exploring the mood and the moment of rush hour which representing by hand gesture.
KEY VISUAL / Social Media Communication
Crossaint Grab & Go project
KEY VISUAL / MENU DESIGN
Crossaint Grab & Go project
KV / Photoshooting Concept
Crossaint Grab & Go project
KV / Photoshooting Concept
MANA Care Exclusive tour kit
This project aims to increase walk-in visitors during the Covid-19 By promoting new sale gallery tour experience by providing the sanitary care kit. The concept of photoshooting is to hilightening the product by using color of corporate identity -navy blue and make the care kit stand-out. Moreover, for making this project to be more unique and to give the sense of neighbor, Smiley face was used to address the naming of this tour kit “EXCL SIVE TO R KIT”
KV / Photoshooting Concept
EXCL
SIVE TO
MANA
R KIT
KV / Social Media Content
EXCL
SIVE TO
MANA
R KIT
PRODUCT DESIGN POP - UP STORE / COUNTER DESIGN / CONCEPT DESIGN
Product key features
PRODUCT KEY VISUAL Hush puppies Thailand
To create a visual communication for promotinga new product line which it implemented from global brand strategy and brand guideline.
NAUTICA POP - UP DESIGN
to creating brand awareness for targeting new costumer
the concept of Pop-up was implemented from global brand strategy and concept by using a concept of sea and the cities, inspired by French Riviera where arts and culture are a crucial part of living and illustrates the luxurious brand images
POP-UP STORE PROJECT: NAUTICA THAILAND NAUTICA is a well-known premium casual brand import from USA. The concept of the furniture is created for enhance brand images which is “Inspired by the sea, Design in the city”
ADS
POP
SPACE
concept development : implementing principle concept and strategy to create an new window display and visual merchandising for enhancing in-store experience
NAUTICA VM DESIGN SS16 Inpired by the sea design in the city
Window display design
Product displays & Layout
POP UP STORE PROJECT: WRANGLER THAILAND Wrangler is a well-known denim brand imported from USA. The concept of the pop-up store is created for promote a new product line which called “Shape-Keeper” and create Brand awareness by using a display corner to represent as its brand messages.
ADS
POP
SPACE
!"#$%&#'()*+,-."/-0') Create for Seeding to Thai celebrities. Aim to promote campaign by using Knit box which is followed by product concept.
POP-UP STORE PROJECT: LEE COOPER THAILAND Lee cooper is a well-known denim brand since 1908s import from London. The concept of the furniture is created for enhance the experience of buying Jeans such as Display wall with Fit-finder.
POP
SPACE
BRAND ANALYSIS BRAND STRATEGY / PRODUCT & SERVICE STRATEGY
1. Seasonal logic :
Raise
the design team came up with idea to create a seasonal product such as ready-to-wear or leather bags because they see the insignt of the young generation who will buy products for everyday life rather than for occasion(Poomsawat,2018). 2. Enrich South East Asian Culture : The design team use the story of Jim Thompson founder’s house to implement in layout by divided floor plan as a house such as Garden zone for display acessories or aclove zone for ready to wear. The design add sense of Jim Thompson house by using silk curtain, private fitting room as well as tropical oasis contrast with materic material decoration. (Vilain,2018)
Eliminate
“ flagship store experience ”
Create
1. “Bombyx” cafe and gallary : provide a space for customer to enjoy with foods, drinks and appriate with Thai locals art pieces selected. The decoration will change every year for refresh and support other thai artist(Dhumsuwan,2016).
1. reduce floor space by 10% : They reduce floor space from 550 sqm to 500 sqm because they found that the size of space is affect on merchandising and store operation (Mazzalovo,2018).
2. Digital shopping experience in store: create digital platform for instore shopping by provides pick-up service while customer is traveling. they can select the product online and pick-up in the store (Vilain,2018).
2.decrease product display by 20% : The design team found that the visibility and prosibility are the keys to arange visual merchandising design by displaying only key items (Vilain,2018).
Reduce
3. Music background in store use music to enhance the customer emotional by using diference sound of nature in each store area such as fist zone : garden , they use sound of animals to capture the sense of natural (Dhumsuwan,2017).
Jim Thompson’s growth opportunity areas mapping three brands on Brand Mind Space framework1
1. Gad, T. (2001). 4D Branding: Cracking the Code of the Network Economy, Prentice Hall.
CONCEPT DESIGN BRAND EXPERENCE/ NEW PRODUCT DEVELOPMENT
L*unch Box workshop
in collaboration with Mines Saint-Etienne
Developed a project for future factory in neighbourhood Lyon, France
Product & Services experiences Senario
A membership and rewarding system encourages community brainstorming, creates a creative culture, free marketing for makers reduces material waste, inspires a cleaner community, creates recycling & upcycling awareness makes sustainability fun, creates connections among makers and inspires unity in communities
BE ORAGANIC HEALHTY LIFESTYLE THROUGH FOOD EXPERIENCE
Persona :
Before
During
After
TRIVASE LUXURY MODERN DECORATION
THANK YOU :)
for more infomation please feel free to contact me
+66 (8)4 229 5969 Nattanan.j92@gmail.com