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SUNDAY SUN SPECIAL
APRIL 19, 2015
The brand in Barbados by NICK NUNES
THE BRYDEN STOKES sales and marketing team 2015 incentive trip to Miami. Celebrating with Moët Hennessy market manager caribbean Geoffrey Bouilly (extreme right). (GP)
“I’VE BEEN WORKING with Bryden Stokes and Hennessy for 13 years,” said Antonio Arthur, brand manager for Moët Hennessy. “The business for Hennessy is very unique because we don’t just sell alcohol, we sell a way of life, an experience. It’s luxury, it’s a part of the LVMH portfolio, which is the Louis Vuitton Moët Hennessy portfolio.” From a village shop to a catered event like Hennessy Artistry, when you purchase Hennessy, you’re paying for more than a drink, you’re paying for a slice of the life and the experience that has characterised the brand of Hennessy for 250 years. “We go to the shops with our promotions and bring that experience to our customers. We make sure things are done properly from the banners to the well dressed promotional ladies. As I said, we sell an experience,” continued Arthur. “With these promotions, we reward our customers as well as the consumers for their support over the years. This year, we’re giving away over 250 prizes to celebrate the 250-year anniversary of Hennessy. Digicel Samsung handhelds and credit, Hennessy VSOP Limited edition and, of course, Hennessy VS are some of the prizes that we’re giving away at ANTONIO ARTHUR, these promotions. Our promotions are advertised BRAND MANAGER, MOËT HENNESSY (GP) on all social media platforms and are aired on HOTT 95.3 FM. “Hennessy has added the special 250-year anniversary logo on every bottle for all of their consumers to celebrate with them. We bring this to our customers to reward them. We ‘Never Stop. Never Settle, just like Hennessy.” You can win by just being a part of the experience called Hennessy. “We want people to always flaunt their taste responsibly, to only consume within their limits, and have a good time,” said Arthur. Barbadian band NexCyx won Hennessy’s first worldwide social media competition Chase The Music, Own The Stage. That year, NexCyx went to the Blues Passion Festival in Cognac, France, and represented Barbados very well. You had to go on the Hennessy Barbados Facebook fan page and vote for which band you wanted to see and NexCyx got the most votes, while Simon Pipe came in third. NexCyx performed so well that the next year, the band was invited to the festival by the organisers, this time
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The taste of a new experience