National Peanut Board to
Grow it Yourself (GIY) in 2021
While 2020 closed out as a year marked by fast-paced change, disruption and unique challenges brought on by COVID-19, National Peanut Board (NPB) is looking forward to sharing the peanut love in 2021, while embracing the do it yourself (DIY) mindset that bubbled to the surface and eventually stayed with us. After a year of being quarantined at home, we’ve come to appreciate all the things we can do ourselves. From gardening to baking bread or even sewing our own masks, DIY activities gave us all a can-do attitude during an unprecedented time. This is why NPB will be sharing a new activity with millennials and Gen Z that’s 100% attainable and completely rewarding—learning more about and growing your own peanuts.
Taking the First Step to a GIY Lifestyle NPB will start first in the spring to work with “plantfluencers”—expert gardening influencers— and welcome people to a full year of new growing skills. With their help, we will watch people’s very own peanut plants flourish and grow.
Nothing Beats Enjoying the Fruits or Peanuts —of Your Labor But it may be difficult for non-farmers or garden fanatics to invest in the idea of growing their own peanuts. So, NPB will give them a taste of what it feels like and provide an opportunity to “adopt” a peanut virtually via a gaming partner.
Swapping Places Finally, last year millennials and Gen Z found comfort in farming games like Stardew Valley, Animal Crossing and Farming Simulator. Let’s show them how that love of GIY can translate into a real future as a peanut farmer. To do this, we’ll work with a peanut farmer and gamer to trade places, showing farm game lovers the rewards of the farming life.
Grow It Yourself. Farm It Yourself. Make it Yourself. As we continue to move forward into 2021, one thing is for certain—if we grow and farm it ourselves, we make it our own, whether that is in person or virtually. And NPB’s GIY consumer programs will help do just that.
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