S PR I N G 201 9
contents
THE CUT 5
38
Hello and welcome It's all change – NHF/NBF president Agnes Leonard introduces your new-look magazine, and wants to know what you think
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The 13 things you need to know this issue
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From hair-free men to pension pressures and bracing for Brexit
21 The heat is on
THE BUSINESS 16 Maternity
COV STORER Y
The birth of a baby is supposed to be happy news, but for salon and barbershop owners, it can feel anything but
Summer is coming, so sort your salon for that queue of sun worshippers
24 Branding Picking the right name for your business takes time but is worth the effort
26 Crime Toughen up your security measures and stop your salon being a soft target
28 Cancellations Say no to no-shows and boost your profits at the same time
THE INSPIRATION 40 Mood board Is it Instagrammable? The funkiest, fanciest and freshest styles around
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42 What's trending New products and the latest market patterns
44 How to... do a photo shoot Snap up success with top-class images for your business
46 NHF/NBF round-up 32 The edge Be creative, take risks, go the extra mile – and leave your competitors in the dust
34 Male grooming We've got eyes on the guys, and profits on the men-u
21 2-3 Contents_Spring 2019_Salon Focus 3
Key news and messages
48 Events Glitz and glamour in 2019 – three major events to attend or compete in
THE END
38 HR Top tips for personnel problems when you don't have in-house support
50 24 hours with... NHF/NBF chief executive Hilary Hall
SALONFOCUS | SPRING 2019
14/03/2019 09:11