2023 Trade Show › › › › › › › › › › › › › › › › › › › › › › ›

Booth Selection Process for the 2023 Trade Show

By Meghan Ryan, NATM Assistant Director

NATM is using Map Your Show’s online booth sales software again for the NATM Convention & Trade Show in Fort Worth, Tex., Feb. 14-16, 2023. This program allows real-time booth selection and significant time savings for exhibitors. The opportunity to select exhibitor space at the 2023 trade show has been made available to suppliers and service providers in the following phases:

Phase 1

2022 sponsors will choose their booths first in the order of their sponsorship levels during the following dates:

› $30,000 and higher: May 30–June 1

› $10,000 – $29,999: June 2–7

› $7,500 – $9,999: June 8–12

› $5,500 – $7,499: June 13–15

› $2,500 – $5,499: June 16–19

› $1,000 – $2,499: June 20–22

› $250 – $999: June 23–26

The NATM Member rate for a 10’ x 10’ booth is $1,700. Booth spaces for nonmembers is $3,400.

On the day your booth selection window opens, you will receive an email from NATM notifying you that the booth sales application is now available online for your company. The email contains a unique code that when entered, pre-populates the online booth sales application. Once logged in, exhibitors can view the 2023 trade show floorplan and select the desired booth(s).

During the completion of the online application, exhibitors pay for their booth(s) with a credit card. Once NATM approves the application, an email containing login credentials to the exhibitor dashboard is sent. The dashboard allows exhibitors to update their company profile and contact information and view other important information relevant to the upcoming show.

As always, the sign up for booth space is first-come, firstserved. You can sign up at any time after your group’s window begins. If you miss the window for your group, the privilege of choosing during your group’s time is lost. Be sure to mark your calendar to remember to sign up as soon as you receive your email from NATM!

If you have any questions regarding how to book your exhibit space at the 2023 NATM Convention & Trade Show, contact NATM Membership & Events Coordinator, Catie Rutkowski, at Catie.Rutkowski@natm.com or (785) 272-4433. ■

Phase 2

2022 non-sponsor exhibitors select their booths June 27 - July 29, 2022.

Phase 3

The general membership will be allowed to choose booth space beginning August 1, 2022

Phase 4

Non-members will be allowed to choose booth space beginning Aug. 15, 2022.

HOWDY,HOWDY, PARTNER!PARTNER!

Member Spotlight

ASA Electronics Welcomes the Challenge

By Erin Mohwinkle, NATM Marketing Coordinator

Though ASA Electronics trailer division began in 2019, they have been in business for 44 years. Starting as an audio and video supplier specializing in mobile applications, they now have five divisions.

› Commercial Vehicle (Bus, Delivery and Heavy-Duty Truck)

› Heavy Duty (Agriculture, Construction and Powersports)

› Marine

› RV

› and its newest division, Trailer (Light- and Medium-Duty Trailers) NATM took some time to speak with Jeff Gray, ASA Electronics, VP Trailer Division.

When asked what motivates him, Gray responded; a challenge.

There is no doubt the changes over the last couple of years have provided just that. ASA, as well as many others in the industry, have had to change, adapt and expand. It is clear that ASA prioritizes keeping an open mind and listening to the end-user is the backbone of their business. Though Gray says he is most proud of their team.

“Our team goes beyond the call for each and every customer, whether it is the OEM or the end consumer,” Gray says. “Our engineering team will not cut a corner

to save a couple of dollars. It’s safe to say our operations team in 44 years has never been challenged as much as they have been in the last 18 months due to the pandemic. Those challenges continue today with global parts shortages, freight delays, and increased prices.”

“These are times when a company and the people who make up that company are really tested. I am very proud of how we have navigated, and continue to navigate, these global issues. The people make what I do so much easier.” Gray, who had been a part of the RV side for almost 30 years, stepped out of that comfort zone to lead this newest division in the light- and medium-duty trailer sector.

Gray has been charged with building the division. He is committed to developing the relationships and serving as the electronics source people think of when wanting to add convenience, safety, and technology to their trailers.

Stepping outside of their comfort zone and working with customers to add these types of products on dump/deck/utility trailers for the first time is a huge challenge, especially in an industry where the majority of the manufacturers do not know ASA.

What separates them from other electronics suppliers is they are a design and engineering company rather than a distributor. The majority of the products are fully developed behind their walls. They go through a complete development, from idea to market.

ASA works directly with current and potential customers on a product concept, which then can become a product for the market. Product testing also occurs at their facility. They have a complete engineering staff at the corporate offices in Elkhart, Ind., and a team in Asia that works directly with their contract manufacturers.

Gray and ASA have taken full advantage of their membership with NATM by getting involved. According to Gray, because they are newer in the trailer industry there is still a lot to learn and a lot of people to meet. He has used that challenge to lead him into involvement, spending the years serving on the Technology Committee.

In the next decade, look for ASA to continue to diversify and grow to meet the needs of the consumer. ■

New 2022 Media Kit Available with Advertising Opportunities

By Erin Mohwinkle, NATM Marketing Coordinator

Placing advertising in front of trailer manufacturers and dealers is one of the easiest and most effective benefits of National Association of Trailer Manufacturers (NATM) membership. Advertising in the bimonthly Tracks magazine, on www.NATM.com, the annual NATM Convention Program map, or the Online Membership Directory & Buyer’s Guide is easy. NATM has further simplified the process by compiling the many opportunities all in one place, the NATM 2022 Media Kit!

Fill out the contract, send it in, and once your ad is published, NATM will send you an invoice for payment.

It is free for NATM members to upload their company logos and update company information on NATM’s online Membership Directory, and your listing can be edited.

If you, or someone you know, would like to receive Tracks magazine or advertising notices, please let NATM know, and you will be added to the mailing list.

Tracks magazine deadlines for contracts and artwork are as follows:

July/August

September/October*

*Trailer Dealer Special Issue Deadline: May 5

Deadline: July 5

If you have any questions or concerns about advertising, contact NATM Marketing Coordinator Erin Mohwinkle at Erin.Mohwinkle@natm.com. NATM encourages members to submit suggestions for Tracks article topics and welcomes submissions for member spotlight articles. ■

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