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How to Sell Compliance— A Marketing Kit Exclusively for NATM Dealer Affiliates

By Savana Morrison, NATM Marketing Director

Talking about the importance of trailers built to meet required Federal Motor Vehicle Safety Standards (FMVSS) can be a daunting task. End users do not understand the complex regulations governing compliant trailer manufacturing. They recognize they would not purchase a car without seatbelts, but they do not understand that purchasing a trailer without key safety features can be just as dangerous. With limited face-to-face time with customers, dealers can struggle to sell compliance. But to improve safety and reassure customers that their trailers meet all FMVSS, it is important to sell National Association of Trailer Manufacturers (NATM) Compliance as a key feature of a trailer.

To make things easier, NATM has created the “How to Sell Compliance” kit for its dealer affiliates. This kit aims to help close the gap of communication between trailer manufacturers, dealers, and end users by providing trailer dealers with informative marketing pieces to assist them in selling compliant trailers to customers.

Jam packed with informative safety resources, customizable business cards with an emphasis on the dealership’s dedication to safety, talking points for dealers to utilize, and more, this kit will assist trailer dealers in becoming fluent in safe trailering.

NATM Dealer Affiliate Window Cling

NATM Dealer Affiliates receive a complimentary NATM Dealer Affiliate Window Cling. This window cling will allow your dealership to show its commitment to safety and compliance. Proudly display it to show customers the dealership is a resource of information with a focus on safety and compliance.

Customizable Folding Business Card

With an emphasis on buying trailers that have been certified to meet FMVSS and best practices, these folding business cards feature information regarding the importance of buying NATM-compliant trailers. Simply add the company logo and contact information to the business card template. Pass out the cards to market the dealer’s commitment to providing customers with compliant trailers.

Customizable Standard Business Card

Are folding business cards not the desired style? No worries! NATM also offers standard business cards for Dealer Affiliates. With the NATM Compliance Decal and the Dealer Affiliate Badge included on the card, the company is sure to be viewed as a leader in safety by customers.

Informative Printables

These educational handouts are available for Dealer Affiliates to print and distribute to customers. With topics ranging from selecting the right trailer to the NATM Compliance Verification Program, customers can be assured they are shopping with a trustworthy dealer committed to safety education.

This 18 in. x 24 in. educational poster will help walk customers through what it means to purchase an NATM-compliant trailer and can be proudly displayed in the dealership.

Selling Compliance: Talking Points

Talking about the importance of compliant trailers can be an intimidating task. With this list of talking points, communicating the importance of verified compliant trailers to customers has never been easier. Impress customers and instill confidence with knowledge of federal regulations and a passion for safe trailering.

The NATM Dealer Affiliate “How to Sell Compliance” kit takes the stress out of discussing FMVSS with end users. Be the dealer customers deserve and stand out from the competition by taking advantage of all the benefits of being an NATM Dealer Affiliate.

NATM Dealer Affiliates can contact Membership & Events Coordinator Catie Rutkowski at Catie.Rutkowski@natm.com to receive access to this kit.

Not an NATM Dealer Affiliate? Visit www.NATM.com/dealers to learn more about the program.■