Master Guide: To Dominating Your Competition in Local SEO. Backlinks. It shouldn’t be a surprise that backlinks can affect your local rankings, but we were surprised at how links appeared to have the strongest correlation with positive rankings. Perhaps the biggest surprise was that Google’s infamous Toolbar PageRank correlated with positive rankings, implying that sites with older links are generally doing better. (Toolbar PageRank hasn’t been updated in years!. Andrew Shotland
Understanding Local SEO
To better understand this concept, let’s say that you have a Massage Therapy company in San Diego, California. For instance, if a consumer from Orange county, CA, searches for Massage Therapy in San Diego, he will search on Google for: “San Diego Massage” If you have a strong local SEO presence, that potential business client will nd you on the rst page of Google and will pay you a visit when he lands in town.