evaluation criteria & tools Objective 1
To secure one prominent children’s book publisher for partnership to increase book donations by October 2011.
Evaluation Tools
• Ready, Set, Read! (RSR) will compile a list of children’s book publishers they have partnered with prior to September 2010. • RSR will then compile a list of publishing partners after September 2011. • RSR will keep an inventory of book donations they have received prior to September 2010. • RSR will then count the number of donations they have received after September 2011.
Ojbective 2
To raise in-kind donations, specifically in the form of new books, with a value of $5000 through book donor organization partnerships by October 2011.
Evaluation Tools
• RSR will keep an inventory of in-kind donations prior to September 2010. • RSR will then evaluate their new inventory sheet after September 2011 to see how many donations they received in one year’s time. • RSR will list the number of book donor organization partnerships prior to September 2010. • RSR will then compile the number of book donor partnerships received between September 2010 and September 2011, and compare this number to the previous year’s partnerships.
Objective 3 Evaluation Tools
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To increase the number of new participating pre-kindergarten programs by at least 10% by October 2011. • RSR will compile a list of pre-kindergarten programs prior to September 2010. • RSR will then list the number of pre-kindergarten programs after September 2011. • RSR will evaluate the number of direct mail pieces, flyers, and posters they used to attract pre-kindergarten programs prior to September 2010. • RSR will keep track of the amount of collateral pieces they send out between September 2010 and September 2011. This will prove how many impressions were made and how many new pre-kindergarten programs were adopted be cause of the collateral pieces.
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