Risla VISION
Cient Vision Our business has a biggest support from online customers, but we’d like to move this to an app. As our target industry is highly saturated, we’d like our brand to stand out from the rest – we’re not afraid to push boundaries! Our current brand assets have a more childish feel, but we’d like to update them and create something classier and trendier to fit in with our target market.
Research
BRAINSTORMING
On other apps existing
User
in the market
Main focus is on wedding so the price ranges showing is
It is basically at the
I wish i could call a
end client have to
single person to deal
contact each vendor
all my event planning
for everything as it is
instead of 10 people.
just planning app
really for accommodating a huge number of people
Almost all the apps
Not related to one single company so a lot of
available is mainly
And I wish i can plan
doing collaborations
all my events in this
other than owning a
app other than just
company app
wedding
confusions if the client like 2 different styles of different planners
help message
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PERSONA
MONICA
age job
REZA
: 25
: doctor
age job
“i want things to be simple and easy”
USER
busy
perfectionist
independent
: 29
: professor
“i think i can level up this”
learner
explorer
passionate
Monica has no time to plan her
Reza is experienced in planning events.
marriage from the scratch. And she has
He loves to try new. He is actively
no much idea about decorations and
searching information regarding events
plannings. still she wish she can do it
and plannings, implement the tricks and
by herself for her big day. Monica wish
tips he found online.
she can get everything under one
DIY products. Reza wish he can plan his
umbrella so that she just have select it.
events in a organised way which has a
He is interested in
WIRE
FRAMES
lot to explore and enjoy by himself.
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PROTOTYPE
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DESIGN
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