media kit 2015
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www.napnap.org
Contact Information Headquarters
5 Hanover Square
Suite 1401 New York, NY 10004 917-746-8300 Government Affairs OfďŹ ce
20 F Street, NW Suite 700
Washington, DC 20001 202-223-2250 email: marketing@napnap.org
website: www.napnap.org
facebook.com/NAPNAP1973 twitter.com/NAPNAP linkedin.com/company/national-association-ofpediatric-nurse-practitioners-napnap instagram.com/napnap_73
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Background / PNP Info With more than 8,000 members, the National Association of Pediatric Nurse Practitioners (NAPNAP) has been the professional organization for pediatric nurse practitioners (PNPs) and other advanced practice registered nurses (ARPNs) who care for children since its founding in 1973. Our mission is to empower pediatric nurse practitioners and their healthcare partners to enhance child and family health through practice, leadership, advocacy, education and research.
Who We Are
PNPs are advanced practice healthcare providers dedicated to improving children’s health in primary care, as well as specialty and acute care settings. We have been providing quality health care to children and families for more than 40 years in an extensive range of practice settings, such as pediatric offi ces, specialty clinics, schoolbased health care settings and hospitals, reaching millions of patients across the country each year. PNPs spend signifi cant one-on-one time with patients , birth through 21 years old, and families. Fifty-fi ve percent of our members report spending 11-20 minutes with patients and 23 percent report spending more than 20 minutes.
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What We Do • Manage acute, chronic and critical pediatric diseases, including asthma, diabetes and cancer
• Provide pediatric health care maintenance, including well child exams • Diagnose and treat common childhood illnesses such as allergies, otitis and acne
• Screen and manage mental health illnesses in children and adolescents • Perform in-depth physical assessments, including vision, hearing and dental
• Perform therapeutic procedures in a variety of settings • Prescribe medications and medical equipment
• Order and interpret results of laboratory and diagnostic tests
• Provide anticipatory guidance regarding common child health concerns such as nutrition, obesity and weight management
• Provide behavioral counseling in areas such as school failure, ADHD and risk taking behaviors
• Coordinate and lead pediatric healthcare homes • Perform developmental screenings
• Perform school physicals and provide childhood immunizations
• Provide anticipatory guidance on
in-home safety, unintentional injuries, sports injuries, motor vehicle and bike safety
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By The Numbers Our more than 8,000 members, comprising of 49 chapters across the United States and 17 special interest groups, represent many facets of pediatric healthcare delivery, including primary and acute care pediatric nurse practitioners, school nurse practitioners, neonatal nurse practitioners, family nurse practitioners, clinical nurse specialists, pediatric nurse consultants, pediatric nurses and pediatric nurse practitioner students. Education – Highest Level
Other 9%
Location West 18%
BS/BN 9% South 35% PhD/DNP 10%
MS/MN 72%
Gender
Midwest 25%
Status Other 6%
Male 4%
Part Time 28% Female 96%
Setting
Pediatric Office – Self 1%
School-based 3%
Patient Population
Full Time 66%
Adults 4%
Neonatal 7%
Public 6% Faculty 7% Other 10%
Northeast 22%
Ped. Office – Employee 28%
Hospital 45%
Adolescents & Young Adults 14%
General Pediatrics 75%
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Opportunities Why partner with NAPNAP?
We will provide your organization access to infl uential and powerful members in the pediatric healthcare community. Through our unique online, print and direct access, your organization has the opportunity to reach key decision makers untapped in other markets. With more patients entering the healthcare system than ever before, partnering with NAPNAP means that your organization can connect with a growing market of expert child healthcare providers –– PNPs and other pediatric-focused APRNs. We offer many opportunities for your organization to associate with pediatric healthcare leaders. We will work with you to develop a package that best meets your needs throughout the year.
To become a partner, contact us at: marketing@napnap.org.
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Opportunities - cont. Online
1. PNP Daily News – Market your products and services in our high quality daily pediatric healthcare news coverage
2. NAPNAP Newsflash e-newsletter – Connect with our membership in our biweekly communication highlighting key association news and resources 3. Website – Promote your company or organization on www.napnap.org accessed by members and visitors throughout the U.S.
4. PNPSourCESM – Increase your visibility with advanced practice
nurses who earn CE and pharmacology course credits online
5. NAPNAP Career Connection – Showcase employment opportunities or educational resources to reach thousands of pediatric-focused APRNS and students looking for new career opportunities
6. Journal of Pediatric Health Care – Promote your products and
services in a leading pediatric health care journal read and cited by advanced nurses, physicians and other healthcare providers 7. Ready, Set, Grow: Raising Healthy Kids – Advertise to more than one million families each year in our consumer-focused pediatric health and news magazine written by pediatric experts
Direct Access
8. NAPNAP Annual Conference – Reach more than 1,500 nurse practitioners and other pediatric healthcare providers at our premier event in pediatric health care 9. Corporate Circle membership – Become a member to enjoy
special advertising and sponsorship benefits
10. Member Communications – Connect your branded message
with our full membership or specific segments
O P D
online
direct access
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Online
PNP Daily News
Key Facts
Circulation: 7,000+
Daily open rate: 31%
Percent opens on mobile devices: 63% PNP Daily News is our official daily e-news briefing delivered to our members each week day morning. Members repeatedly tell us that PNP Daily News is a vital, easy access resource delivered to them as they start their busy days.
Contact: marketing@napnap.org to advertise in PNP Daily News.
Frequency
2015 RATE CARD
5-12
13-25
26-39
40-55
56-95
96+
Cost/Drop
$752
Volume Discount
$713
$673
$634
$594
$554
-5%
-10%
-15%
-20%
-25%
-30%
Limited number of digital advertising units available Multi-sourced content
O P D online print
direct access
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Online
NAPNAP Newsflash
Key Facts
Frequency: biweekly Circulation: 8,000+ Open rate: 29%
Our Newsflash e-newsletters are sent to our entire membership and highlight timely information, including association news and member opportunities and benefits. Past Newsflash editions are now searchable and accessible on our website.
Contact: marketing@napnap.org to advertise in Newsflash.
2015 RATE CARD Banner ad $1,200
Entry item (text placement) $1,000 Side bar with link $600
O P D online print
direct access
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Online
NAPNAP.org
Key Facts
Average site visits: 11,105 per month
Average time per visit: 4.6 minutes per visit Unique page views: 29,308 per month
Our newly redesigned website allows members and guests to access a variety of key information ranging from association news and perspectives to practi-
tioner information to family-friendly healthcare resources. The website features responsive web design to allow users to quickly find information whether on a
desktop, tablet or mobile device. Advertisers can select channels within our site to target their linked ad to viewers interested in specific content.
Contact: marketing@napnap.org to have your ad posted on www.napnap.org.
2015 RATE CARD
Banner ad $1,300 per month
Right rail ad $800 per month per channel
O P D online print
direct access
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Online
PNPSourCE
SM
Key Facts
More than 50 accredited courses at any given time More than 3,500 certificates awarded per year napnapce.org NAPNAP’s PNPSourCESM offers pediatric-focused APRNs and other pediatric healthcare professionals an online community to earn CE contact hours to meet their licensure and certification requirements.
Contact: lnelsen@napnap.org to advertise on PNPSourCESM.
2015 RATE CARD
Logo w/ link $500 per month
O P D online print
direct access
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Online
NAPNAP
Career Connection
Key Facts
Job seekers: more than 10,000
Resumes for review: more than 1,000 Unique page views: 630 per month careerconnection.napnap.org
The NAPNAP Career Connection is a web-based tool that connects pediatric-focused APRNs with prospective employers in private practice or institutions.
Contact: clientserv@jobtarget.com or (888) 575-9675 to be a Career Connection advertiser.
2015 RATE CARD
Premium Posting $605 Ultimate exposure for your 30-day job posting! Increase views to your
job posting! Your job will be featured on the NAPNAP Career Connection
where it will stay near the top of search results for the duration and be
homepage! It will also be posted on NAPNAP Career Connection for 30 days highlighted to maximize views. Premium postings attract an average of 1000% more job views than a Basic Posting.
Enhanced Posting $445 Make your job one of the first seen by jobseekers for 30 days! Your
30-day job posting will stay near the top of search results for the duration,
ensuring that it is one of the first opportunities job seekers see.
Basic Posting $385 30-day posting
O P D online print
direct access
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Journal of Pediatric Health Care
Key Facts
Frequency: bimonthly Circulation: 8,000+
Impact factor: 1.970
Digital version: www.jpedhc.org • Available as an iPad app The Journal of Pediatric Health Care (JPHC) is the leading nurse practitioner journal for the care of infants, children, adolescents and young adults. JPHC is currently ranked 7th out of 107 ranked nursing journals, 37th out of 118 medical pediatric journals and 22nd out of 70 health policy and services journals. As the official journal of NAPNAP, JPHC publishes original, peer-reviewed articles on clinical
topics, health policies and critical issues relevant to the expanded role of pediatric nurses and nurse practitioners in primary care. As the number of PNPs and other pediatric-focused APRNs grows, so does the scope and reach of our journal.
Contact: Carol Clark at Elsevier ca.clark@elsevier.com or 212-633-3719 for JPHC advertising.
2015 RATE CARD – B/W
1x 3x 6x 12x 18x 24x
Full Page (B & W)
$2,080
$2,060
1/4 Page (B & W)
$1,070
$1,050
1/2 Page (B & W)
$1,480
$1,440
$1,995 $1,925 $1,870
$1,410 $1,355 $1,330
$1,025 $1,020 $1,010
$1,855
$1,315 $985
P D O print
online
direct access
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Journal of Pediatric Health Care, cont.
COLOR RATES
Standard Color $595
Matched Color $705
Metallic Color $1,020
4 Color $1,805
PREMIUM POSITIONS
Cover 4: 50% B/W page rate
Cover 2: 35% B/W page rate
Cover 3: 25% B/W page rate
Opposite TOC: 25% B/W page rate
First Right Hand Page: 25% B/W page rate
Other Preferred Positions: 10% B/W page rate
Cover Tips: $8,000 Net
Outserts: $8,000 Net
Earned rates: Rates are based on the total units earned during a twelve-month period.
Space purchased by a parent company and its subsidiaries is combined to determine earned rate. Agency discount 15% - All rates noted on this card are gross.
Contact: Carol Clark at Elsevier ca.clark@elsevier.com or 212-633-3719 for JPHC advertising.
P D O print
online
direct access
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Ready, Set, Grow
Key Facts
Frequency: Biannually Circulation: 500,000
Digital version: www.readysetgrowmag.com Ready, Set, Grow: Raising Healthy Kids, produced for the National Association of Pediatric Nurse
Practitioners (NAPNAP) by CW Publishing Group, is a consumer publication written by our expert nurse practitioners and distributed in pediatric offices, clinics and other healthcare settings.
Contact: Neil Agble at CW Publishing at na@cwpg.com or 646-274-7272
2015 ANNUAL RATES – TWO EDITIONS
One page, four color, opposite editorial content $80,000
Double-page spread, four color, within editorial content $144,000 One double-sided incentive page, four color $80,000
COVER PREMIUMS
2nd Cover/Page 1 (Spread) $160,000
3rd Inside Back Cover $88,000
4th Outside Back Cover $96,000 All rates include an electronic version of the publication on the
P D O print
online
direct access
Ready, Set, Grow website with a link to the product/company website.
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Direct Access
Sponsorship Opportunities at
NAPNAP Conference
Key Facts
Attendees: 1,500+ Exhibitors: 120+
Sessions/events: 100+ Becoming a conference sponsor provides you with the opportunity to connect with more than 1,500 pediatric nurse practitioners, family nurse practitioners and other healthcare providers who care for children. Our conference attendees are a valuable part of the healthcare team, interacting with parents, patients, physicians and other healthcare professionals on a daily basis. Don’t miss this opportunity to speak directly to pediatric healthcare leaders.
For our annual conference, we offer several Strategic Partner Sponsorships ranging from
general partner to premier partner level. Detailed information is provided in the exhibitor section of our website at: www.napnap.org/conference-exhibitors. If you prefer, you can
choose a single marketing opportunity or work with us to develop a package of options that
serve your needs, including program book ads, hotel room drops, pre- and post-conference attendee communications and a wide variety promotional items visible in the conference
space or given away to attendees. We also offer food and beverage sponsorships for various general sessions and special events throughout our multi-day conference.
Contact: Janice Bays at exhibits@napnap.org or 607-674-2666, ext. 206 to discuss opportunities.
D O P direct
online
access
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Direct Access
Corporate Circle
Corporate Circle Levels Platinum Circle: $20,000 Gold Circle: $10,000 Silver Circle: $5,000
Bronze Circle: $2,500 Each of our Corporate Circle membership levels offer year-long benefits tailored to meet the diverse needs of our partners. Our available opportunities fit a variety of
budgets; yet all Corporate Circle members enjoy enhanced member services and increased visibility among our membership. Please consider your needs and
determine the level of membership that’s right for your company. Visit our Corporate Circle webpage at: www.napnap.org/corporate-circle-members to learn more about specific benefits available at each level.
Contact: memberservices@napnap.org to join.
D O P direct
online
access
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Direct Access
Member Communications
Key Facts
Database: 8,000+
•
Email or direct mail options
We are pleased to offer organizations and individuals the opportunity to connect directly with our members to promote products and services or conduct approved research. You can communicate with our full membership or a segment based on specialty, practice setting, geographic area or student/member status.
For direct mail requests, we provide you with the requested population’s mailing data for use as negotiated. If you prefer electronic communication, you simply supply the draft message, and we will distribute the email blast.
Contact: marketing@napnap.org to schedule. Category
Direct Mail per 1,000 Names
Continuing education programs – NAPNAP accredited, single use Continuing education – NAPNAP accredited, up to three uses for same message in 12 months Continuing education programs- non-NAPNAP accredited, single use Continuing education - non-NAPNAP accredited, up to three uses for same message in 12 months Advanced education recruitment, single use Advanced education recruitment, up to three uses for same message in 12 months Product/service information, single use Product/service information, up to three uses for same message in 12 months
Email per 1,000 Names
$120 $300
$160 $420
$140 $360
$180 $480
$120 $300 $150 $390
$160 $420 $170 $450
D O P direct
online
access
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Headquarters
5 Hanover Square
Suite 1401 New York, NY 10004 917-746-8300 Government Affairs OfďŹ ce
20 F Street, NW Suite 700
Washington, DC 20001 202-223-2250 email: marketing@napnap.org
website: www.napnap.org
facebook.com/NAPNAP1973 twitter.com/NAPNAP linkedin.com/company/national-association-ofpediatric-nurse-practitioners-napnap instagram.com/napnap_73